Pi Certified Talent Optimization Consultation, The Predictive Index
If you don’t know what you have, you don’t know what to fix." - Jill Berg
After decades of building staffing firms in Fargo, Jill Berg turned her focus to a question many companies don’t ask: Are the right people in the right roles, doing the right work?
Jill’s background runs deep in staffing and recruiting. She co‑owned a regional firm that spanned Minnesota, South Dakota, and North Dakota before selling that business earlier this year to focus full-time on her self-started consulting practice. With Insight Consulting, she and a small team help organizations across the U.S. improve how they hire, develop, and align talent
From Staffing Hustle to Savvy Strategist
Staffing was Jill’s first arena. She built a business from zero, navigated the cutthroat world of recruiting, and learned firsthand what happens when people are mismatched to jobs or disconnected from teams. Her tagline at Insight Consulting sums it up: Business strategy + people strategy = results.
“Most organizations invest in equipment or marketing,” she said, “but the greatest cost is when your talent doesn’t line up.” Jill uses analogies her clients remember.
“If you’re driving down the road and one of your four tires is flat, you’re not going far. If job, team, manager, and culture aren’t aligned, you stall.”
She uses tools like the Predictive Index assessment, emotional intelligence frameworks, and custom coaching to help clients measure and improve alignment.
Why This Work Matters
Think of a manufacturing plant, a dealership, or an engineering firm where productivity is king. In those environments, odds are that the leader recruited someone because they “looked good on paper,” not because they matched the role, manager, or team culture. Jill sees that gap every day
Her team trains and coaches midlevel managers who are often under pressure, burned out, or simply thrown into roles without support. She’s helped companies reduce turnover and increase output by aligning talent, not just pushing harder.
Steering Clear of Staff‑Only Advice
Jill says one of the biggest mistakes companies make is treating staff strategy as an afterthought. “We’ll hire into chaos and hope for the best,” she said. “What if you built the strategy first and hired into alignment?”
