Sales Intelligence: How to Rethink Inside and Outside Sales with Technology

Written by: Shawn Peterson

Shawn Peterson is the CEO of Quantum Business Solutions. He comes with a decade of experience in the technology services industry as an executive. Shawn is a visionary focused on high growth and performance through sales, marketing and client experience.

As the world of business evolves, it is important for companies to keep up with the latest trends in order to stay competitive. For many businesses, this means utilizing technology in order to rethink traditional sales strategies. In this article, we will explore some of the ways that businesses can leverage technology to rethink both their inside and outside sales strategies. We will also discuss some of the benefits associated with using technology in this way.

What is inside sales and how has it changed with the growth of technology?

Inside sales is the term used for sales activities that are conducted from within a company, typically over the phone or online. In recent years, inside sales have undergone a dramatic transformation thanks to advances in technology. Today, inside sales representatives have access to a wide range of tools that can help them research potential customers, identify key decision-makers and close deals more efficiently.

In addition, customers are increasingly comfortable doing business online, which has created further new opportunities for inside sales teams. With remote access to customers, inside sales teams can tap into previously untapped markets. As online shoppers become more reliant on customer service and support, inside sales teams are uniquely positioned to provide them. In response to these changes, inside sales have become one of the most efficient and effective methods of reaching and growing new customers.

By taking the time to gather sales intelligence, you can develop a more effective sales strategy that will help you close more deals and grow your business.

What are outside sales and how can it be improved with technology?

The process of selling products or services outside an organization’s physical stores or offices is known as outside sales. Outside salespeople often generate their own leads and appointments, as well as manage their own time and territories. While outside sales can be a great way to build relationships with customers and increase sales, it can also be a challenge to keep track of leads and manage customer expectations.

Fortunately, there are several ways that technology can help outside salespeople be more efficient and effective. For example, lead tracking software can help salespeople keep track of the prospects they have contacted, as well as follow up on any promised follow-up activities. In addition, customer relationship management (CRM) software can help salespeople manage their customer interactions, including scheduling appointments and sending reminders. By using these tools, outside salespeople can minimize the administrative burden of their job and focus on building relationships and generating sales.

How to use technology to your advantage in both inside and outside sales:

In sales, the goal is always to close the deal. And while the methods may differ depending on whether you’re selling in person or over the phone, the use of technology can give you a significant advantage in both cases. For example, when making a presentation to a potential client, you can use your laptop or tablet to pull up additional information or product demos on the fly. And if you’re ever in doubt about a particular stat or figure, you can quickly check your references online. Similarly, when speaking to a prospect on the phone, modern CRM tools can help you keep track of important details and ensure that you never forget to follow up with a key contact. In short, by leveraging technology throughout the sales process, you can make yourself more efficient, better informed and ultimately more successful.

The future of selling, and how technology will continue to play a role:

As anyone who has ever stepped into a store can attest, the process of selling has changed dramatically over the years. No longer are salespeople limited to in-person interactions; instead, they can use technology to reach potential customers anywhere in the world. And this trend is only likely to continue in the future. Thanks to the continued proliferation of mobile devices and the rise of social media, businesses will have an ever increasing number of platforms on which to advertise their wares. At the same time, consumers will become more and more accustomed to researching and purchasing products online. In other words, technology is poised to revolutionize the selling process yet again. For businesses, this means that it will be more important than ever to have a strong online presence. Those who are able to adapt to the changing landscape will no doubt find themselves at a distinct advantage.

Sales Intelligence in action

It’s all about providing organizations with information about their customers and potential customers. Access to this information can help marketers understand customer needs and develop marketing campaigns. Sales intelligence can also be used to identify new sales opportunities and track the progress of ongoing sales efforts. Furthermore, sales intelligence can improve customer service by providing information about customer preferences and buying patterns.

There are many examples of how sales intelligence has been used successfully by businesses. For example, a clothing retailer might use sales intelligence to understand its customer base’s needs better. By tracking customer purchases, the retailer could identify trends in customer behavior and develop targeted marketing campaigns accordingly. In another example, a sales team might use sales intelligence to track the progress of their efforts and identify new leads. By understanding which methods are most effective at generating new business, the team can focus its energy on those activities. Ultimately, sales intelligence can be a powerful tool for improving sales performance.


In order to be successful in sales, it is important to stay up to date on the latest tools and technologies that can help you close deals more efficiently. Today’s technology has made it easier than ever for inside sales representatives to research potential customers, identify key decision-makers and close deals quickly. However, even outside salespeople can benefit from using technology to manage their customer interactions and track their progress. CRM software can be especially helpful in this regard. By leveraging technology throughout the sales process, you can make yourself more efficient, better informed and ultimately more successful.

Quantum Business Solutions
Phone: 712-389-4639
Email: [email protected]

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