Orchestrating Perfection: Why A Livewire Technical Director is Your Event’s Best Asset

Written by: Brady Drake

Plains Art Museum 2024 Spring Gala

Why A Livewire Technical Director Is Your Event's Best Asset

Your event is a unique opportunity to connect with your audience, and every detail matters. With multiple presenters, dynamic visuals, and a live crowd, how do you ensure that your message is delivered clearly and professionally? 

At Livewire, our Video Technical Directors are the solution. They are the strategic leaders who expertly manage every technical element, providing a polished production.

In high-energy live event environments like concerts and dynamic keynote presentations, simply having a single camera pointed at the action isn’t enough: you need someone who can confidently call the shots!

That’s precisely what we do at Livewire. We are at the helm, calling every camera angle, every audio cue, and every graphic transition, ensuring that the entire production is perfectly timed and executed.

Our role extends beyond recording; we are masters of real-time storytelling. We anticipate the flow of the event, predicting who will speak next, coordinating with our camera operators to capture the most impactful shots, and transitioning between wide-angle views, closeups, and on-screen presentations. This isn’t just about documenting an event; it’s about actively directing the narrative as it unfolds, ensuring your audience remains engaged and connected to every crucial moment.

TEDxFargo 2023

Live events, by their very nature, can be unpredictable. Presenters might deviate from their script, the weather might interfere with travel plans, creating a need for a virtual presentation, or a presenter’s slide deck might throw an error.

This is where the value of a Livewire Technical Director becomes indispensable. We are constantly monitoring every aspect of the production, ready to troubleshoot, adapt, and make split-second decisions to ensure flawless execution. Our goal is to guarantee that the show goes on without a hitch, no matter what surprises emerge. This proactive approach provides peace of mind, allowing you, the event organizer, to focus on your content and your audience, rather than getting bogged down in technical worries.

Shannon Full, President, FMWF Chamber

Furthermore, we are adept at managing multiple media sources simultaneously. From pre-recorded video segments and intricate graphical overlays to live camera feeds and even remote speaker integrations, we can expertly switch and blend these elements. This creates a dynamic and polished presentation that holds the audience’s attention from start to finish. By handling all these technical elements we deliver a high-quality final product that is clean, professional, and ready for immediate use, whether for live streaming to a global audience or for post-event distribution.

Partnering with a Livewire Video Technical Director means investing in the success of your important events. When your big event day arrives, you can trust us to deliver!

Livewire

Facebook | /livewire.fargo
Instagram | @livewire_now
Linkedin | /company/livewirenow

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Brady is the Editorial Director at Spotlight Media in Fargo, ND.