Since 1969, Kroll’s Diner has been serving up German favorites, American classics, and a personality entirely its own. While other restaurants are busy reinventing themselves, Kroll’s is busy being Kroll’s. And there’s something pretty great about that.
Maybe you’re one of the regulars. Maybe your family has been coming for generations. Maybe you’ve got a favorite booth, a favorite server, or a menu item you order every single time. That’s the kind of loyalty Kroll’s Diner has built over more than five decades.
Locally owned and proudly independent, Kroll’s has never been particularly interested in being like everybody else. It’s a place where breakfast doesn’t care what time it is. Where Knoephla Soup is practically a love language. And where a hand-scooped malt is still considered a perfectly reasonable life decision.
Kroll’s isn’t trying to be the newest restaurant in town. Or the fanciest. It’s simply Kroll’s.
A Little Personality Goes a Long Way.
There’s more to Kroll’s Diner than what’s on the menu.
While plenty of restaurants have relied on a familiar advertising formula of standard food photography, smiling families, and the occasional limited-time offer, Kroll’s has never been afraid to take a different approach. Sometimes a VERY different approach.
Enter the Kroll’s Ladies.
With their unmistakable personalities, quick wit, and wonderfully unapologetic attitude, the Kroll’s Ladies became a memorable part of the local dining scene. They weren’t typical restaurant spokespeople, and that was precisely the point. A little sass. A little humor. And a refreshing willingness to poke fun at just about anything, including Kroll’s itself. Their advertising wasn’t simply about convincing someone to order a burger or stop in for breakfast. It gave people something to laugh about, talk about, and remember. Not exactly a complicated marketing message. But then again, why should it be?
The same attitude can be found in four of the simplest words in restaurant advertising: Sit Down and Eat!
It’s direct. It’s a little bossy. It’s wonderfully familiar. And it’s about as Kroll’s as a bowl of Knoephla Soup.
Over the years, Kroll’s advertising has celebrated its German heritage, food traditions, and distinctive sense of humor, proving that restaurant marketing doesn’t always have to take itself so seriously. After all, if you’re going to be different, you might as well have some fun with it.
Taking Kroll’s Personality Beyond the Diner
Sweet Rolls, Strong Coffee, and Absolutely No Shortage of Character.
Some restaurants are content to keep their best stuff inside their four walls. Kroll’s Diner has other ideas.
