Branch served: Army / National Guard
Ask Jared Miller to point to a piece of equipment that captures what makes Beef Brand Gym different, and he has trouble choosing just one.
That isn’t because nothing stands out. It’s because every piece had to earn its place.
“It’s hard to pick because every single piece of equipment in here is hand-selected,” said Miller, one of the gym’s three co-founders. “We didn’t go to one vendor or two vendors or three vendors. We went to every vendor we could, and we hand-selected our favorite pieces from each one.”
Finding Direction
Long before becoming a gym owner, Miller was a college student looking for a greater sense of purpose. After his first year of college, he joined the National Guard, eventually transitioning to active duty. He credits military service with helping put him on the right path and found that he enjoyed the active nature of the work.
Fitness was a consistent part of that experience, both through individual workouts and training with his unit.
His professional path later took him into private security contracting, including protective work in diplomatic and conflict settings. The work could involve stretches of approximately two months on assignment followed by two months off, although the schedule changed with the demands of the job.
The opportunity to build a business around fitness developed after Miller met Ed and Jess in Jamestown while they were working on a fitness clothing line. After knowing one another for roughly a year, the three decided to open a gym together.
About Jared Miller
Jared Miller is a military veteran, entrepreneur, and co-owner of Beef Brand Gym. His military career began in the Army National Guard before he transitioned to active-duty service in the U.S. Army. A former Army Ranger, Miller completed numerous specialized military training programs and spent approximately one year serving in a sniper section. After leaving the military, he continued working in high-risk environments, spending roughly five years as a private security contractor in conflict zones overseas, including assignments involving diplomatic security. His experiences in the military and abroad helped shape the discipline, work ethic, and commitment to excellence he brings to his entrepreneurial endeavors, including Beef Brand Gym.
Choosing the Training Experience
“We’ve seen a lot of really cool gyms around the world,” Miller said.
For Miller and his partners, the goal was to create a training experience informed by the places they had visited and the equipment they had used. They wanted to bring some of that experience to North Dakota, with a particular emphasis on specialized equipment and an atmosphere built around serious training.
