2024 35 Under 35: Ashley Hauer, Founder and CEO, Profit Potential Consulting LLC

Written by: Brady Drake

Tell us about yourself. Tell us who you are and what you do.

I grew up in Brainerd, MN, and moved to the Fargo area in 2012. My husband, Dustin, and I love the community here and we have two daughters and two dogs together. I find joy in playing and coaching volleyball, spending time with friends and family, reading, and playing card or board games. In 2023, I started Profit Potential Consulting LLC as a way to help small businesses in the area with their accounting and finance needs. It has been a wild ride and I am enjoying the entrepreneur lifestyle.

Who are some people who have been influential in your journey and why? Who inspires you?

My business mentor, Sarah West, was a big influencer in my journey. She is the kind of person one could only hope to aspire to be. She helped me learn so much about myself and my values and gave me the courage to venture out on my own. I will be forever grateful for her.

What drives you?

There are two driving factors in my life: one is being able to provide financial stability for my family. I want to give my husband and kids the best life and it all starts with financial literacy. The second is being able to help people who are insanely good in their profession, but lack the financial knowledge to get them to the next level. I want to be able to help others get to their full potential.

What do you think can be improved in our business community?

I think in the business world, we really need to be focused on enhancing employee’s lives. Prioritizing work-life balance, mental health, and professional development are a few things that come to mind. Putting employees first, so they can put your customers first could be completely life-changing to all of us as a community.

What are some important life lessons you have learned?

Throughout my life, I’ve learned several life lessons that have shaped me into who I am today. I’ve come to appreciate the significance of meaningful connections. Cultivating relationships with a wide variety of individuals has enriched many parts of my life. Change is inevitable and embracing it is necessary to grow. Failing makes you better each time it happens and learning to navigate setbacks is an invaluable skill.

What are some of your favorite things to do in our community?

I enjoy bringing my kids to all of the parks and kid-friendly activities in our community. My kids love it and it’s so fun to see them discover new things. My husband and I also enjoy finding new restaurants to try and yummy dessert places to splurge at.

Where do you see yourself in 10 years?

In 10 years, I want to be happy and feel fulfilled in life. Whether it is doing exactly what I’m doing today or something completely different. I want to work to live and not live to work. I want to be spending as much time with friends and family as possible, giving back to the community, and laughing way too much.

What are you hoping to gain from the United Way 35 Under 35 Women’s Leadership Program?

I am hoping to learn and grow my leadership skills in order to better my business and life. I am also excited about learning more about other amazing women in our community and how we can work together to make our community a better place as a whole. Finding some life-long friends and confidants would be a bonus.

Is there anything else you would like to share with the readers of Fargo INC?

I am so grateful to be part of the United Way of Cass-Clay’s 35 Under 35 Leadership Program. I am proud to be a member of a community that places such a huge emphasis on lifting people up and giving them their best shot.

Tell us about 1-2 books, podcasts, or professional development experiences that have changed the way you view leadership.

“Extreme Ownership” by Jocko Willink & Leif Babin. This book emphasizes the idea that leaders should take ownership of both their successes and failures. This type of mindset has helped me stay accountable to my teams and helps me learn from my mistakes instead of trying to place blame.

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Brady is the Editorial Director at Spotlight Media in Fargo, ND.