Tell us about yourself. Tell us who you are and what you do.
I grew up in Brainerd, MN, and moved to the Fargo area in 2012. My husband, Dustin, and I love the community here and we have two daughters and two dogs together. I find joy in playing and coaching volleyball, spending time with friends and family, reading, and playing card or board games. In 2023, I started Profit Potential Consulting LLC as a way to help small businesses in the area with their accounting and finance needs. It has been a wild ride and I am enjoying the entrepreneur lifestyle.
Who are some people who have been influential in your journey and why? Who inspires you?
My business mentor, Sarah West, was a big influencer in my journey. She is the kind of person one could only hope to aspire to be. She helped me learn so much about myself and my values and gave me the courage to venture out on my own. I will be forever grateful for her.
What drives you?
There are two driving factors in my life: one is being able to provide financial stability for my family. I want to give my husband and kids the best life and it all starts with financial literacy. The second is being able to help people who are insanely good in their profession, but lack the financial knowledge to get them to the next level. I want to be able to help others get to their full potential.
What do you think can be improved in our business community?
I think in the business world, we really need to be focused on enhancing employee’s lives. Prioritizing work-life balance, mental health, and professional development are a few things that come to mind. Putting employees first, so they can put your customers first could be completely life-changing to all of us as a community.
What are some important life lessons you have learned?
Throughout my life, I’ve learned several life lessons that have shaped me into who I am today. I’ve come to appreciate the significance of meaningful connections. Cultivating relationships with a wide variety of individuals has enriched many parts of my life. Change is inevitable and embracing it is necessary to grow. Failing makes you better each time it happens and learning to navigate setbacks is an invaluable skill.
What are some of your favorite things to do in our community?
I enjoy bringing my kids to all of the parks and kid-friendly activities in our community. My kids love it and it’s so fun to see them discover new things. My husband and I also enjoy finding new restaurants to try and yummy dessert places to splurge at.
