2009 35 Under 35 Alumna Amanda Shilling, CEO/Bodacious Brander, MINT Brand Marketing

Written by: Brady Drake

Tell us about yourself.

I’ve lived in this area most of my life. I’m a proud mom to our four-year-old daughter and stepmom to my two stepsons. My husband Jon and I are both business owners, so when we aren’t focused on those or chasing the boys to sports, we love to hang out at our lake cabin with family and friends, visit local restaurants, cook at home, and travel.

Tell us about your career path since participating in the United Way 35 Under 35 Women’s Leadership Program.

In 2009, when I was a program participant, I served as the marketing and operations director at a private medical practice. I was a one-person marketing department while helping lead our team. In 2011, I transitioned to a role as a Brand Manager at a large medical system. However, after just seven months, I realized that bigger wasn’t necessarily better, so I made the decision to leave, initiating the breakup conversation with the classic line, “It’s not you, it’s me.” Quite unconventional, I know, but that’s how I roll. Following this, I shifted towards leadership training and business development, eventually founding my own branding and marketing business in 2012. For eight-and-a-half years, I operated solo, managing all aspects of client projects, convinced that I preferred working independently. Yet, upon introspection, I recognized that I had always operated in a leadership capacity under someone else’s ownership. Now, the business was truly mine. Consequently, in 2021, amidst the challenges of COVID-19, I left my home office, secured a space, and started building my team. I now have five employees in addition to myself, who are located in Fargo or working remotely from the Minneapolis market, serving clients across the United States. I’m creating a culture that I’m proud of, yes, but more so, one that others want to be part of.

What impact did your participation in the program have on you both professionally and personally?

The relationships had the biggest impact hands down, both personally and professionally. There are women I met in 2009 that I am still connected to in a variety of ways. Even those I am not, we still have that unspoken bond, being the first group ever to go through the program. We all held various roles at that time and worked in different industries, but had one common goal, elevation of self. It’s been incredible to watch everyone’s journeys unfold.

Tell us about what you do and the value it provides to our community/your clients/those you serve etc.

We build successful brands from the inside out by digging deeper to uncover the purpose and people behind the brands so they can make the greatest impact. Additionally, one of our core values is to be givers. We do this through time, talent, and treasure. For 2024, Styled With Strength is our chosen non-profit of the year. Our team will be helping to build on the incredible foundation that Jodi has built through brand clarity, increased visibility and community connections, all in an effort to support those navigating domestic violence.

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Brady is the Editorial Director at Spotlight Media in Fargo, ND.