You’re In Good Company In Downtown Fargo

Written by: Adrienne Olson, Kilbourne Group

Photos by Morgan Schleif

Downtown Fargo is a beautiful patchwork of locally owned businesses working to create unique experiences. As pivoting and innovation slowly gives way to the return of the invitation, we reached out to a few of them to ask how our community can support them through their biggest challenges. 

Downtown businesses are open to you and can’t wait to serve you again!

Insomnia Cookies 
Opened in 2017 at 412 Broadway
“At Insomnia Cookies, we love the opportunity to interact with a plethora of different people every day. Downtown brings many different people together for different reasons. Whether it be business, lunch or just enjoying time with friends and family. The best way our community can support us right now is to continue enjoying our warm, delicious cookies! You can order them for a friend or loved one you cannot see personally due to social distancing. We are happy to be the middleman of sharing an experience between friends and family.”
Christine Borslien, Store Operations Manager 

Insomnia Cookies

Pure Barre 
Opened in 2018 at 615 2nd Avenue North
“We love the diversity of the businesses and people of downtown Fargo and the community that we are a part of. Having a friend or new client come in for Pure Barre classes, drop by to check out our retail or inquire about what we do is so great, but taking the time to connect with those in our downtown makes it feel like a neighborhood. Pure Barre is offering live classes within the ND Smart Restart guidelines, keeping our client’s health a top priority. We also are offering livestream classes for those that prefer classes from the convenience of their homes at this time. And! We carry many lines of workout wear including popular brands such as ALO, Beyond Yoga, DYI as well as Pure Barre branded items.”
Nichole Allmendinger, Pure Barre Fargo 

Wild Terra Cider
Opened in 2017 at 6 12th Street North
Downtown is a barometer to any city’s culture. We love being a part of a community where being different and unique is valued. We’re offering curbside touchless pickup and drinking outside on the patio six feet apart. Just follow us on social media.” 
Breezee, Wild Terra Cider Co. 

The Silver Lining Creamery
Opened in 2018 at 123 Broadway
“For us at The Silver Lining Creamery, the best part of being a downtown business is the sense of community and the fact that we can “live” downtown. What this means is that you don’t have to physically live downtown but downtown Fargo has everything you and your family need to live: to shop, to dine, to play…to live!  We love being a part of such a fun environment.  Downtown Fargo also has a wonderful historic past, a vibrant present and an amazing future and we love this downtown community!

The F/M community has been an amazing support through all this and we hope that we can not only provide our community with amazing ice cream and a bit of a silver lining during this time, but hope we can support F/M in return! Our community can support not only us, but also all of downtown Fargo, with their continued support in purchases, sharing posts, telling others about us and keeping our downtown shops and eating establishments in the forefront of their mind when they want or need anything.” 
-Michelle Pulling, Owner

The Silver Lining Creamery

Kindred People 
Opened in 2017 at 300 Broadway 
“What’s the best part of being a downtown business? The energy downtown is amazing! It feels so good to be a part of the eclectic variety of creative and unique shops and restaurants offered in the downtown district and to serve the most supportive community who are committed to shopping small and supporting local! There are so many ways to help! Of course, shopping in our store in person or online is a way to directly support us, but also helping get the word out through liking, sharing, commenting on social media, writing reviews, tagging us in posts and simply telling your friends and neighbors about us is so helpful. Support our neighbors in the downtown district. We are better together and supporting us as a whole will keep our downtown vibrant and strong!” 
Erica Kale, Kindred People 

Opened in 2008 at 119 Broadway
“The best part of being a downtown business is being able to see the vibrant changes downtown has made over the years!”
Gaolee Yang, Owner

Opened in 2012 at 309 Roberts Street
“The sense of community between business owners and employees is the best thing about having our business in downtown Fargo. Every business adds to the atmosphere of our downtown and even though there’s similar businesses competing against one another, we’re all rooting for each other to succeed. Being a part of a passionate group of people and businesses brings a sense of comfort and unity. Any little action of community support goes a long way these days. Whether that’s dine-in, take-out, gift cards or a ‘we miss you,’ it gives us fuel to keep working passionately for a brighter future.”


Taylor Snelling, Owner

So welcome back! Downtown Fargo is a hub of action, energy, creativity, and innovation and when you’re here, you’re in good company. Local businesses make the downtown community the place that keeps us connected and we’re so excited to see you again. 

Interested in moving your business downtown? We’re certain downtown Fargo has the perfect space for your dream and your budget, whether it’s office, restaurant or retail space you need. Learn more about amazing opportunities, all within blocks of Broadway at

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