By Jordan Woods
If you’ve ever seen a big idea come to life in Fargo and wondered how it all got done, there’s a good chance Anita Hoffarth and Rachel Asleson were behind the scenes. These two co-own Reach Partners, a project management company that specializes in what they call “focused energy.” In other words, they make stuff happen.
Anita, who grew up in Appleton, MN, and Rachel, a near-lifelong Fargo resident, didn’t necessarily dream of becoming project managers. Back in the early 2000s, neither of them even really knew what the job title meant. But that didn’t stop them from building a company that now helps organizations across all sorts of industries, bring their ideas to life.
“We provide focus and energy,” Anita said. “We help people organize around a vision and keep things moving.”
Rachel, who started her career with a degree in education, added, “Project management is a lot like classroom management. You need a plan, you need objectives, and you need to make sure everyone knows what they’re doing, especially when things go sideways.”
