From Market Booths to Storefronts; Red River Market Success Stories

Written by: Brady Drake

By Erica Kale, Marketing Manager, Folkways

The Red River Market is one of our community’s most vibrant gatherings. Since the market’s inception, we’ve been lucky to have many amazing vendors participate, but three vendors in particular stand out, not only for their delicious offerings, but also for the journey they’ve undertaken from market booths to brick-and-mortar locations. Renae Cartier of Juice Box Fargo, Pasteur Mudende of Chai Moto, and Michele La HaiseBates of Michele’s Table have made themselves a permanent home in Fargo’s culinary landscape, thanks in part to the nurturing environment of the Red River Market.

Chai Moto

Pasteur Mudende

East African-inspired tea blends and coffee

Pasteur Mudende started Chai Moto in 2018 because he saw a gap in the market for authentic, handcrafted tea blends that represent the rich tapestry of East African history and flavors. He launched at the Red River Market and found success through engaging directly with the community, which helped to enhance brand recognition and foster valuable business partnerships. Being at the Red River Market taught him the importance of swift service and product presentation. With this success, he established a dedicated storefront to create a cozy space for tea lovers. Now, he hopes to expand the menu to include more soothing caffeine-free beverages and light bites.

“The Red River Market has a really diverse customer base which provides a broader audience compared to alternative channels,” Mudende said.

3955 56th St S, Ste P, Fargo
Facebook | /chaimotofargo
Instagram | @chaimototea

Michele’s Table

Michele La Haise-Bates

French bistro with baked goods, pastries, and lunch items

Michele La Haise-Bates started Michele’s Table because she always loved baking and cooking, was influenced by her family, and saw an opportunity to fill a gap in the Fargo food scene with her unique take on classic treats. Though she never expected to do this for more than one summer, she launched at the Red River Market and found success through her consistent presence and the market’s ability to effectively market her products. Being at the Red River Market taught her the value of customer feedback and the importance of building a strong brand and customer base through regular engagement. With this success, she launched her own storefront, allowing her to grow her business further. Now, she hopes to continue expanding Michele’s Table by hosting big parties and catering, introducing the French apéritif concept, and focusing on food three nights a week.

“There is no way I would have a storefront without the customer base I was able to grow at the market,” La Haise-Bates said.

1414 12th Ave N, Ste J, Fargo
Facebook | /FoodInspiredLife
Instagram | @micheles.table

Juice Box Fargo

Renae Cartier

Locally sourced and organic cold-pressed juice, wellness shots, and cleanse packages

Renae Cartier started Juice Box Fargo in 2019 because she experienced the transformative power of raw fruits and vegetables on her health and wanted to share this with others. She launched at the Red River Market and found success through the vibrant community support and the market’s platform, which allowed her to connect with like-minded individuals passionate about health. Being at the Red River Market taught her the value of community feedback and support, enabling her to refine her offerings and build a strong brand identity. With this success, she launched her own storefront in 2021, aiming to expand Juice Box Fargo’s reach and continue offering healthy, gluten/dairy-free, and vegan options to the community.

“This summer will mark our five year anniversary of launching at the market and what a journey it has been,” said Cartier.

3993 4th St E, West Fargo
Facebook | /JuiceBoxFargo
Instagram | @juiceboxfargo

Want To Follow in Their Footsteps?

Here are 8 Tips for applying to the Red River Market

1. High-Quality Visuals

Provide plenty of clear, high-resolution images showcasing your products from different angles. This helps the selection committee get a good sense of your craft and the quality of your offerings.

2. Detailed Product Descriptions

Be descriptive about what you offer. Include information about ingredients, materials used, sizes, and any special features. The more detailed you are, the better understanding the committee will have of your products.

3. Unique Selling Propositions (USP)

Explain what sets your products apart from those of other vendors already participating in the Red River Market. Highlight your unique selling points and how they will attract customers. Whether it’s a special technique, an unusual flavor, or a distinctive design, emphasize what makes your offerings stand out.

4. Personal Story

Share the story behind your business. Let the committee know what inspired you to start your venture, your journey so far, and what makes you passionate about your craft. Adding a personal touch helps convey your commitment and enthusiasm, which can resonate with the community.

5. Community Engagement

Demonstrate your commitment to the local community. Discuss how your business contributes to or aligns with the values and interests of Fargo. Whether it’s sourcing ingredients locally, supporting local artisans, or participating in community events, show how you are actively involved in the community.

6. Customer Testimonials or Reviews

If available, include any positive feedback or testimonials from satisfied customers. This adds credibility to your application and reassures the committee of the quality and appeal of your products.

7. Clear Contact Information

Ensure your contact details are easily accessible. Include your email address, phone number, and any relevant social media handles or website links. This makes it convenient for the committee to reach out to you for further information or clarification.

8. Professional Presentation

Present your application in a professional manner. Use clear, concise language, proofread for any errors, and organize your materials in a visually appealing format. A well-presented application reflects positively on your professionalism and attention to detail.

Vendor application are now open! Apply at

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Brady is the Editorial Director at Spotlight Media in Fargo, ND.