Exploring AI with Chipp.AI

Written by: Brady Drake

Scott Meyer believes that AI can help you work smart and live well. That’s why Chipp.ai’s mission is to “provide AI for all.

Currently, that mission involves helping businesses and individuals build their own Custom GPTs that have added benefits like the ability to embed in a website, the ability to show you who is using your tool, the ability for unlimited people to use it without a paid plan, and the ability to brand the tool for your business, among other things.

And Chipp is well on its way. In the company’s preseed round, they received a combined $800,000 from M25, a venture capital firm based in Chicago, IL; Cambrian, a venture capital firm based in San Fransisco, CA; and gener8tor, a venture capital firm based out of Masidson, WI, but with a location in Fargo. They also received a $400,000 LIFT loan from the state of North Dakota which comes with 0% interest for the first three years of the loan.

Currently, Chipp.ai has over 2,000 unique users, which are playing an important part in the company’s continued improvement according to Meyer. “It’s always a challenge in software to figure out what feedback to listen to from users and what to prioritize. However, feedback from users is the best way to figure out what we’re doing and what we should be building. It kind of helps us focus our dev work.”

Head to page 64 to learn how gener8tor is working to upskill state employees.

How users are using Chipp

Originally, Meyer and his Co-Founder Hunter Hodnett started Chipp.ai assuming people would build custom GPTs to sell. This has happened, but not overwhelmingly. Below are the common things Meyer says he sees people using his software for.

Lead Generation

“I think the biggest use case so far has been for lead generation. People are building previews of their services. We have an organization called Experience Institute, which does executive workshops. They have a tool that allows you to do a workshop of sorts for free while visiting their website. Throughout that experience, the tool will prompt you to contact them or to sign up. It’s kind of functioning as a free preview.”


“Schools are using us to develop tutoring AI tools to help students. We see ourselves as a builder. Through us you can build custom GPTs based on your own knowledge and your own company and unlike ChatGPT, anyone can use it—they don’t have to have a paid plan— that’s one of the most helpful things. That and the fact that you can embed the tool and brand it to match your company.”

About Scott Meyer

Scott Meyer has a long resume that includes roles as a Founder, CEO, VP, educator, and AI expert. Currently, with Chipp.ai, he is working to creat Custom GPTs that are easy for businesses to implement into their processes.

How users could use Chipp


“These tools can really be used to come up with different ideas. People mainly think about them as text generators— they’re really good at that too—but a lot of times we’re not thinking about different perspectives, and it can help with that.”


“It can also be really good at SWOT analysis or looking at data and getting insight on how to market or sell differently based on sales numbers.”

Integrating AI into your company

“I think it could also help make it easy for teams to integrate AI. The biggest gap I’ve seen is people are trying AI but it’s not consistently used across organizations. You might have one or two people who are really into it and they could build custom GPTs and share them with their company. Nobody else would need to know anything except how to answer questions from the GPT. This kind of gets rid of the need for someone to know how to prompt or how to create AI tools. You could just have someone on your team who’s into it do that. And then everyone else can use it for the actual thing.”

More Thoughts/Tips on AI

Dedicate Time

“Successful organizations are putting aside dedicated time to figure AI out. So some organizations will do that across the board—an example of this would be having everyone in the company on a Friday spend from 2 p.m. to 4 p.m. building a tool. That’s pretty extreme for most organizations that aren’t tech-focused.”


“I always recommend having a place to share what you’re doing with AI. Right now, I think the biggest problem is people feel like they can’t use AI—that it should be hidden or whatever, but you should share. One of the simplest ways to go about this would be to have a shared Google doc where everyone can copy and paste the things they have been using AI for. Then, say, once a month, the team could meet and people could talk through the different things they did.”


“If you have someone who’s really into AI, you could have them be the integration person.”

Thank Yous

“You can use AI to write better thank you emails to upsell clients.”

Video is going to change the game

“OpenAI released Sora, their video generation tool, for testing recently. We can’t use it yet and my biggest takeaway from that is we’re not ready as a society. There are a lot of things that we have to get ready for. Right away, I think about where advertising goes with this. First of all, I think every advertisement will be targeted to you individually, and it might be created for you on the fly. If they figure out what you’re into based on what you look at, they could do things on Instagram with prompts like, ‘Make a video for someone in Fargo who likes hunting and talking about tech for these earbuds.’ I don’t think people are ready for that. The question is are we okay with everything not being real? But this gets us into the question of what is real because, with the videos we have currently, a video editor is doing those same things on the back end for advertisements. Obviously, the deep fakes stuff is a little scary. It’s scary when no one will trust anything. On the positive side, I think it opens up video marketing, video creation, and all that stuff to anybody. My 10-year-old daughter could create amazing stuff with no knowledge of a camera.”

It’s still about doing it

“Everybody has the power, but the companies and people who take a little bit of time to sharpen the axe before they use it, and get it into their workflows are the ones who are saving time and doing better work.”

Verticalized Integration is coming

“I still think the tooling has been built out really well, but the individual use cases haven’t been. So, I expect a lot more vertical integration. An example of this would be a tool for dentists that does exactly what they need and integrates into the software that dentists use. “

The best is yet to come

“I think the really, really cool stuff is yet to come. Content marketing is great, but once you get into heavily regulated areas like medicine, space travel, and product development, it’s going to be huge.”

Be more human

“I always tell people. It should allow you to be more human by taking away the annoying work. There’s a lot of fear around jobs, but it’s not going to be able to do the creative hard thinking. I think most people should think about it like a conversational partner who can help you come up with better ideas, not take your job.”

The AI Tools Scott is using


“I use Chipp to create custom GPTs.”


“I use ChatGPT-4 for text and image generation.”


“I find myself using perplexity for search—I kind of think about it as a replacement for Google.”


“I use gamma.app to create PowerPoint-like presentations.”


“I use gamma.app to create PowerPoint-like presentations.”


“I use Grain all the time. Grain creates notes every time you have a video meeting and then it creates action items and summaries. It allows you not to take notes. One of the great things about it is that it includes time stamps so you can go back and revisit something a colleague said.

Learn More

Chipp. AI
Youtube | @chippai
Linkedin | /company/chippdotai

Scott Meyer
Linkedin | /company/chippdotai/

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Brady is the Editorial Director at Spotlight Media in Fargo, ND.