What is Bushel?
Bushel, based in Fargo, is an innovative software company dedicated to modernizing the agriculture sector through digital infrastructure. Since its founding in 2011 and platform launch in 2017, Bushel has rapidly grown into a leading provider of software technology solutions for the agricultural industry. Its mission is to connect the grain industry by building products that solve real problems like workforce shortages, lost paper tracking, and delayed payments, and to enhance the collaboration between grain elevators, retailers, and the farmers they work with.
Bushel’s platform has significantly impacted the agriculture sector, with more than 2,600 grain and ag retail facilities across the U.S. and Canada using its services daily. The platform supports over 45% of grain origination in these countries, managing almost 10 billion bushels. Their key products include Bushel Mobile, Bushel Trade, Bushel Fulfillment, Bushel Farm, Bushel Payments, and Bushel Wallet.
Considering Bushel’s role at the forefront of agricultural technology, we sought insights from Co-Founder and CEO Jake Joraanstad on the company’s innovative application of AI.
Q & A with Jake Joraanstad

Q: How is Bushel using AI?
A: We have unique datasets that we work with that I think, over time, are going to need to leverage AI.
We are using AI ourselves with our engineering teams and throughout the rest of the company as well.
On the business side of the company, there are quite of few of us that are using ChatGPT premium. Most of our use there is creative, writing, etc. Our marketing team is also using it to help develop go-to-market plans and to help write content—for us, doing this is a no-brainer. In this area, it helps us get the project started and cuts down on the time we are spending filling out all of the details.




