Q: Tell us about yourself.
A: I’m Ciarra Beckstrand—your go-to problem solver and storyteller in the ever-changing world of communications.
By day, I’m a PR pro at Flint Group, handling everything from media outreach and creating engaging content to growing social media platforms and crafting killer strategies to get the job done. By night, I’m a full-time taxi driver, referee, mediator, hairdresser, cook, maid—you name it—for my two girls, ages 11 and 7, who each have their own big dreams. My youngest is destined to be the next great lawyer with her expert-level debate skills, and my oldest is on a mission to become the next Olympic goalie for the U.S. Women’s National Soccer Team.
Just to add to the chaos, we have two dogs—one, a German ShepherdHusky mix who is the best boy, babysitter, therapist, and friend, and the other, a Siberian Husky who we lovingly call the Sour Patch Kid (because she’s sweet, then sour, and always up to something).
Originally from Minot, ND, I fell in love with Fargo during college. While I once dreamed of moving to a major fashion city, life had other plans, and Fargo became home. My background is in apparel, retail merchandising, and design, with a minor in public relations and advertising. That minor unexpectedly led me to a career I love—one where I get to be creative, strategic, and always on my toes. Oh, and I have a strange knack for thriving in a good crisis. Daily setbacks? Not a fan. But if there’s a disaster, emergency, or PR nightmare—I’m the calm, cool, collected one, ready to put out the figurative fire.
Q: Who are some people who have been influential in your journey?
A: Throughout my life, I’ve been fortunate to have many incredible influences, but three stand out.
One of the biggest influences on my professional life was my high school English and Creative Writing teacher, Mrs. Gade. She was tough, but she prepared me for college and life in the real world. Her passion for teaching and writing ignited a fire in me, shaping the storyteller I am today.
My grandmother also played a huge role in shaping who I am. I spent so much time with her growing up, soaking up everything she taught me—sewing, baking, cooking (cleaning… not so much). She’s my living search engine. Whether I need a recipe, advice for a sick kid, or help with a stain, she’s my go-to.
Someone I deeply admire is my director, Madison Quamme. She’s younger than me, but I always say— half-joking, half-seriously—that I want to be her when I grow up. Madison is brilliant, encouraging, and the kind of leader who always goes to bat for her team. She’s everything I aspire to be in leadership.
Q: What drives you?
A: I thrive in a fast-paced world where no two days are the same. Don’t get me wrong—I need routine to survive, but I am fueled by the ever-changing demands of clients, evolving work, and non-negotiable deadlines. I love the thrill of managing multiple tasks under pressure and finding real-time solutions. The urgency energizes me, keeping me on my toes and pushing me to be my best. When things are moving fast, I’m at my most focused and productive.
Q: What are some important life lessons you have learned?
A: I’ve learned that everyone falls short—it’s just part of the human experience. But rather than seeing failure as a roadblock, I see it as an opportunity to grow, understand others better, and adjust my perspective.
This lesson has taught me to be more patient, resilient, and compassionate—not just with others, but with myself. Personal growth comes from navigating challenges, embracing setbacks, and learning from every experience.
One of my favorite lessons? Keep the fork—the best is yet to come.
Even if something doesn’t turn out as expected—whether it’s a big life moment, a career move, or an experience that feels like a letdown—I hold onto my fork. Because what’s next might be even better.
Q: What are you hoping to gain from the United Way 35 Under 35 Women’s Leadership Program?
A: I’m hoping to soak up all the leadership wisdom and energy I can!
I’m excited to connect with a group of passionate, like-minded women who are ready to roll up their sleeves and make a real impact. I want to learn from speakers, gain fresh perspectives, and sharpen my leadership skills—whether that’s improving collaboration, problem-solving, or finding new ways to serve my community.
I know this program will provide the tools, confidence, and connections to help take my leadership to the next level. And of course, I hope to have a little fun along the way—maybe even make some new lifelong friends in the process.
