35 Under 35: Alyssa Lakoduk, Vice President Strategy, Rolecall

Written by: Brady Drake

Tell us about yourself. Tell us who you are and what you do.

I grew up in small communities throughout North Dakota, but call Carrington, ND, my hometown when asked. I came to Fargo in 2010 and am a proud NDSU graduate. From 9 to 5, I am the Vice President of Strategy for RoleCall, a national talent attraction agency. I spend my days working with cities and states across the country on their strategy and execution of talent attraction programming to get people to relocate to our client’s communities. I have a special focus and passion for working with our clients on their community onboarding practices. From 5 to 9 (and beyond), I spend most of my time with my husband, our two-year-old son, and our mini goldendoodle. In the moments not spent with my family, I can be found reading a book, doing a puzzle, and trying to crochet. I have found a passion for golf in the last few years, and while you won’t find me on the PGA, you will find me doing my best to hit it straight and find my ball.

Who are some people who have been influential in your journey and why? Who inspires you?

I am fortunate because one of the more influential people in my life is my sister, Katie. I can count on her for unfiltered guidance, support, and, most importantly, friendship.

What drives you?

I am passionate about people. I am driven by the opportunity to make meaningful connections and work with others on their professional and personal growth.

What do you think can be improved in our business community?

With the rising remote workforce, I think our community could provide more spaces and opportunities for collaboration and communication outside a home office during the work day. I think there are so many great opportunities to engage with others through networking, but we could have more physical spaces for people to “clock in.”

What are some important life lessons you have learned?

You are your own best advocate. Whether it is personal or professional, you are the most well-equipped person to advocate for the things you need and want.

What are some of your favorite things to do in our community?

I love supporting local food and beverage establishments with friends and family and taking in as many community events as I can. My family loves the Red River Market and we try to go as many weekends in the summer and fall as we can.

Where do you see yourself in 10 years?

In 10 years, I see myself being active with my family, serving the community, and continuing to build and develop others around me.

What are you hoping to gain from the United Way 35 Under 35 Women’s Leadership Program?

I hope to gain a new community filled with women in similar life stages, both personally and professionally. I also hope to walk away with a better understanding of myself as a leader.

What are your passions outside of work?

I am passionate about creating and developing a fulfilling and rewarding life for my family, spending quality time with friends, traveling, getting outside, and Fargo!

Tell us about 1-2 books, podcasts, or professional development experiences that have changed the way you view leadership.

“How to Win Friends and Influence People” by Dale Carnegie is a book that stands the test of time when it comes to development. The basic principle of showing genuine interest in others can take you so far in leadership. I had the opportunity to participate in the Leadership North Dakota program a few years ago. This was a great opportunity both to explore the great state of North Dakota, and to connect with and learn from leaders across the state.

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Brady is the Editorial Director at Spotlight Media in Fargo, ND.