Marketing has changed dramatically over the past few years. Consumers are streaming their shows, movies, and sports, not just on their TV but also on tablets and phones. They’re listening to podcasts as much as they listen to music. As their media consumption habits and purchasing habits change, it’s important that businesses are able to stay in front of them. And now more than ever, it’s important to stay in front of their audiences over multiple channels because we are consuming more media and seeing more ads than ever before.
To help local businesses keep pace with where consumers’ attention is going, we’ve expanded our services to include a new suite of premium advertising solutions designed to reach people across streaming platforms, audio, Amazon, and digital screens throughout the community.
These new offerings give businesses of all sizes access to the same high-impact channels used by major brands, without the complexity or wasted spend of traditional advertising. From streaming TV and live sports to Amazon’s network, we’re making it easier for businesses to connect with the right audiences, in the right places, at the right time.
Amazon Advertising & Amazon DSP Solutions
Amazon is no longer just an e-commerce platform—it’s one of the most powerful advertising ecosystems in the world. These solutions allow businesses to tap into Amazon’s unmatched data and reach audiences far beyond Amazon.com.
Amazon Display Advertising
What it is:
Display ads shown across Amazon.com, IMDb, and Amazon’s third-party partner sites. Target users based on Amazon 1st party data from people’s purchase and search habits.
Why it matters:
Amazon’s data allows ads to be shown based on real shopping behavior and intent. This is also one of the most visited websites in the world and people are in the mentality of spending money when they’re on this website.
Who it’s for:
- E-commerce Brands
- Brands selling on Amazon
- Travel/Hospitality
Amazon Streaming TV – Twitch Only
What it is:
Video ads are delivered exclusively on the Twitch streaming platform. Great for targeting younger, tech-savvy audiences and gaming audiences.
Why it matters:
Twitch offers direct access to highly engaged communities that are difficult to reach through traditional advertising. This audience is primarily a younger demographic, with over 75% of users ages 18-35.
Who it’s for:
- Brands targeting younger, tech-savvy, and gaming audiences
- Companies that want culturally relevant placements
Amazon Streaming TV – Prime Plus
What it is:
Get all of the same access to the Prime audiences but you also get access to run your commercials on other premium platforms like Hulu, Disney+, and Paramount+.
Why it matters:
Prime Plus combines Amazon’s data with wider streaming distribution for increased frequency and impact. Your brand is also seen on the top streaming platforms in the world, showing your local audience that your brand is.
Who it’s for:
- Businesses focused on premium, brand-safe placements
- Brands looking to use Amazon’s 1st Party Purchase Data
- But also want to expand reach to other premium channels outside of Amazon’s Network
Amazon Streaming TV – Prime Only
What it is:
Streaming TV ads delivered 100% within Amazon Prime environments. Commercials run during Thursday Night Football, Amazon Originals, and Prime exclusive content.
Why it matters:
This option offers strong reach and consistency within one of the largest streaming audiences in the United States. Amazon also has one of the largest streaming audiences with ads enabled. So you get more access to more of your audience.
Who it’s for:
- Brands that want to stay fully inside Amazon’s ecosystem
- Businesses focused on premium, brand-safe placements
- Brands looking to use Amazon’s 1st Party Purchase Data • Brands that are looking to target women
- Travel/Hospitality
Premium OTT Package (Disney+, Peacock, Discovery+, Paramount+, Hulu, HBO Max)
What it is:
Our Premium OTT Package allows businesses to get direct access to the major streaming platforms, making sure your commercials are running on popular streaming platforms to build trust and recognition.
Why it matters:
This gives brands the impact of television advertising with modern targeting, measurable results, and far less waste than traditional broadcast TV. While also getting better analytics and reporting than you would with traditional television.
Who it’s for:
- Brands looking to replace or supplement traditional TV advertising with a scalable plan and premium placement.
Streaming Audio Advertising
What it is:
Audio ads are served across platforms like Spotify, Apple Podcasts, Pandora, iHeartRadio, and SoundCloud.
Why it matters:
Streaming audio allows brands to reach customers while they’re driving, working, exercising, or relaxing—moments when visual ads can’t reach them. Audio builds familiarity and trust through repetition, voice, and tone, making it ideal for brand awareness and local recall.
Who it’s for:
- Healthcare/Medical/Gyms
- Auto & Rec Vehicles Dealerships
- Local/Regional Service Businesses
- B2B & Professional Services
- Event Marketing
Live Sports OTT Advertising
What it is:
Video ads are delivered during live-streamed sporting events across streaming platforms. Commercial show up during sporting events for NBA, NHL, NFL, MLB, PGA, UFC, ATP, NCAA, and more.
Why it matters:
Live sports remain one of the few moments where audiences are highly attentive—making this one of the most powerful environments for brand impact. Sports audiences are a captivated audience because viewers don’t want to miss out on the action.
- Sports are often watched live. Not recorded or on demand.
- Sports fans are emotionally invested in the game. During breaks, they often keep the TV on that channel because they don’t want to miss the moment play resumes, which increases exposure to ads.
- Timeouts, halftime, and intermissions are expected parts of sports. Viewers are conditioned to accept ads during these natural pauses rather than seeing them as interruptions.
Who it’s for:
- Brands wanting real-time attention and engagement
- Brands looking to target men and sports lovers
Netflix
What it is:
Ads served within Netflix’s ad-supported environment, targeted by geography and audience signals.
Why it matters:
Netflix delivers massive reach and credibility, as they are the largest streaming platform audience with over 80 millions users in the US. Your brand appears alongside some of the most-watched content in the world—without needing a national TV budget.
Who it’s for:
- Larger brands looking to associate with premium content.
YouTubeTV
What it is:
YouTube TV is a live TV streaming service that replaces traditional cable. It delivers live local and national channels, such as sports, news, and entertainment, through streaming devices instead of cable boxes. Advertising on YouTube TV allows businesses to run full-screen, nonskippable video ads within live TV programming, just like traditional broadcast TV, but with modern targeting and measurement.
Why it matters:
YouTube TV gives local businesses access to live TV advertising without traditional cable limitations. Instead of paying for broad, expensive reach, businesses can focus ads specifically on households in their service area. This means:
- Less wasted spend
- Better geographic precision
- Measurable performance & Better reporting
The Perception Advantage
When audiences see a local business advertising on live TV through YouTube TV, it signals legitimacy, success, and professionalism. Viewers associate live TV advertising with established brands, which helps local businesses instantly feel larger, more credible, and more competitive.
Who it’s for:
- Anyone who currently or has previously run traditional TV
- Businesses that want to run TV ads but want better reporting
- Businesses that want to build local/regional trust and perception
Digital Out of Home
What it is:
Digital Out-of-Home(DOOH) advertising delivers video or static ads across digital screens in high-traffic physical locations, including:
- Billboards and roadside displays
- Gas stations and convenience stores
- Grocery stores and retail locations
- Gyms, bars, and entertainment venues • Airports, transit centers, and downtown areas
Why it matters:
DOOH brings your brand into the real world, placing highimpact ads where people live, work, commute, and shop; combining the visibility of traditional billboards with the targeting and flexibility of digital advertising.
Who it’s for:
- Brands looking to increase local awareness
- Home Services: HVAC, plumbing, roofing, electricians, landscaping, home improvement
- Retail/Restaurants
- Healthcare/Medical/Gyms
- Auto & Rec Vehicles Dealerships
Addressable OTT/CTV
What it is:
Serve streaming ads specifically at the household level using an address list from your CRM or mailing list.
Why it matters:
This channel allows you to specify exactly which households are seeing your ads. This allows you to remarket to current clients and prospects or use multiple channels on digital to accompany a direct mail campaign. You can also accompany this tactic with addressable geofencing so these households are getting streaming ads and display banner ads on all of their devices in the home.
Who it’s for:
- Retail
- Banks/Finance
- Businesses who use direct mail marketing
See How Spotlight Can help you.
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