Art has the power to transform, connect, and inspire—a philosophy that Erin Shapiro, CEO and director of the Plains Art Museum, embodies in her leadership. Since taking the helm at North Dakota’s only nationally accredited art museum a year and a half ago, Shapiro has worked to keep access to art, ensuring that the museum serves as a space for education, creativity, and inclusivity.
From Artist to Advocate
Originally from upstate New York, Shapiro started on the artist’s side of the industry, earning an MFA in sculpture from the Cranbrook Academy of Art. Her early career was filled with hands-on studio work, creating large-scale performance and installation pieces. However, while working various roles in museums, including an early internship in Florence, Italy, Shapiro discovered a passion for curation and museum operations.
“I loved helping other artists realize their visions,” she said. “That was a turning point for me.”
Over time, she transitioned into full-time museum leadership, taking on roles in institutions across the country, including the Cleveland Museum of Natural History and the Springfield Museum of Art in Ohio. Most recently, she served as the executive director of the Hawaii Mission Houses Historic Site and Archives in Honolulu before making the move to Fargo. “It was definitely a transition from Honolulu to Fargo,” she said with a laugh. “But I’ve found an incredible community here.”
A Commitment to Access and Inclusivity
One of Shapiro’s core beliefs is that art should be accessible to everyone. She’s proud that the Plains Art Museum remains free and open seven days a week, a policy that eliminates barriers for those who might otherwise be intimidated by traditional museum spaces.
“Museums can feel exclusive, but they shouldn’t be,” Shapiro said. “If I hadn’t had access to art as a child, I wouldn’t be where I am today. I want to create that same opportunity for the people of Fargo.”
With that in mind, she is focused on diversifying the museum’s programming. Exhibitions feature international, national, regional, and local artists, ensuring that Fargo residents don’t have to travel to major metropolitan areas to experience world-class art.
Overcoming Challenges in the Museum World
The biggest challenge facing museums today, according to Shapiro, is relevance. With endless entertainment options competing for people’s time, getting visitors through the doors requires a strategic approach.
“Fifty years ago, museums were part of everyday culture – something people just did,” she said. “Now, we’re up against social media, streaming, and so many other distractions. We have to be intentional about making museums a place people want to visit.”
At the Plains Art Museum, this means keeping exhibitions and programming engaging, approachable, and community-driven. Exhibition texts are written at a fourth-grade reading level, a small but significant step in making art more accessible to a broader audience. “We’re not trying to impress people with academic jargon,” she said. “We want them to feel welcome and included.”
The Future of the Plains Art Museum
Shapiro has big plans for the museum’s future, including an ambitious capital campaign that will physically transform the space. The museum is currently working with Seattle-based architecture firm Olson Kundig and Fargo’s JLG Architects to connect its two existing buildings with a glass-walled welcome center. “This expansion will create a more cohesive, inviting environment for visitors,” she said. “It’s about making art even more accessible and ensuring the museum continues to grow.”
Life Beyond the Museum
Outside of work, Shapiro spends much of her time with her five-year-old son, helping him adjust from island life to North Dakota winters. She also enjoys hiking, reading, and gardening— activities that provide balance and inspiration.
A Leader in the Arts and in Fargo
Shapiro’s work at Plains Art Museum is about more than just exhibitions, it’s about building community, creating opportunities, and ensuring that Fargo remains a vibrant cultural hub. As she continues to grow the museum’s presence and reach, one thing is clear: her passion for art, accessibility, and education will leave a lasting impact on the region.
“For me, it’s all about access,” she says. “Art should be for everyone, and I’m excited to keep making that a reality in Fargo.”
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