The Evolution of Screen Printing in Signs and Decals: How a Century-Old Technique Still Shapes Modern Signage
Brady is the Editorial Director at Spotlight Media in Fargo, ND.
By Custom Graphics
A: An average job ranges from one color to a handful. However, we have done some complex jobs where there are up to 14 colors.
A: Screen printing is still very much a hands-on craft. Unlike automated processes, it requires physical labor and a sharp eye for detail. One of the most challenging aspects is color matching. Inks must be mixed by hand, adjusting the formula until the hue and shade are just right. This requires both technical knowledge and an artistic touch because lighting, material type, and even the order of printing layers can affect the final look.
A: To accurately match the color, we mix a variety of inks to get the exact hue and shade needed. Once we’ve mixed the color, it’s important to test it in the same lighting conditions where the decal will be displayed.
A: Screen printing is an art form. It’s the process of handcrafting each specific color and creating layer upon layer, that when laid together, create a design. Digital printing, on the other hand, relies more on the preparation of the design beforehand. The printing itself is straightforward, working much like a standard paper printer, but on a much larger scale and with a variety of materials.
A: We produce decals ranging from ½ inch to 7 feet wide by 4 feet tall, with production runs that can exceed 10,000 parts.
A: While digital printing has made many advancements, screen printing still takes the lead for durability and continues to be ideal for decals used in harsh environments such as agriculture, construction, marine, and industrial.
A: Although screen printing dates back somewhere between 960 and 1279 AD, in 1907, a man from England named Samuel Simon patented a method using silk mesh for commercial printing.
A: In 1946, a screen printer named Forest Gill invented bumper stickers by combining fluorescent paint and self-adhesive paper. This was the start of what we now know as adhesive vehicle graphics.
Screen-printing made it possible to mass-produce highquality decals that were weatherproof, which was an essential function when producing agricultural decals
In WWII, screen printing was used to make labels, warning decals, and instructions for machinery, along with banners, flags, and other signage.
Screen printing is adopted by billboard companies and vehicle branding. Decals become weather-resistant, opening up outdoor advertising opportunities. Introduction of solvent-based inks and plastisol.
Contact Us:
Customgraphicsinc.com
701-237-5685
Instagram | @Customgraphicsinc
Facebook | @Customgraphicsfargo
2501 3rd Ave N, Fargo, ND 58102
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