Setting Your Event Apart

Written by: Brady Drake
Network Center nVision Conference - Photo by Kensie Wallner Photography

At Livewire, a great event isn’t just about stunning lights, high-quality video, and crisp, punchy sound; it’s about helping your on-stage talent – and your brand – truly stand out. 

That’s why every visual element is a core consideration across every event we produce. Adding special elements like luscious drapery or dynamic set pieces can do wonders! When your event has a sense of style and drama, your audience is more engaged, creating a real, meaningful impact.

We understand that one of the most common reservations about adding these elements is the perceived cost or complexity. It’s easy to assume that a custom red carpet or intricate stage visuals are reserved for top-tier organizations with seemingly infinite budgets.

However, we view scenery as a powerful tool that can scale to any event. A custom branded video arch at the entrance of your event, for example, makes every attendee feel like a VIP from the moment they arrive. Similarly, subtle scenic additions can have a huge impact, often being a more cost-effective way to build excitement than building permanent structures or complex custom sets. These elements add immense value in terms of brand reinforcement and atmosphere, making them a smart choice for events of all sizes.

NDSU Evening of Distinction 2024 - Photo by Kensie Wallner Photography

We know that to truly captivate an audience in today’s world of distractions and notifications, events have to be more than just a basic stage platform.

Our team uses creative scenic and staging elements to build anticipation and deliver memorable moments. (Picture a portal-like doorway descending to the stage to reveal a speaker – we’ve done it!) These theatrical elements are not just for show; they create a sense of wonder and surprise that makes your message unforgettable. They transform a simple presentation into a dynamic performance, leaving your audience talking about the moment long after the event is over. 

The Christmas Gift 2023 - Gabriel and Carissa Photography

We also believe that the smaller details are just as important. The right lectern or podium can give a speaker confidence and a professional presence, while carefully selected stage furniture can be a huge part of the overall scenic design, making the stage feel intentional and complete, and in line with your organization’s brand, mission, and message.

Elements like drape and backdrop are crucial for creating a polished look, hiding unsightly venue features, and focusing attention where it needs to be.

Want to know what we think one of the best parts of our job is? Brainstorming with our clients! We love exploring new and innovative ways to use these elements to create something truly unique. From initial concepts to flawless execution, our team is passionate about collaborating with you to bring your biggest idea into the limelight.

By Riley Schumann, Lighting Specialist, Livewire

Livewire

Facebook | /livewire.fargo
Linkedin | /company/livewirenow
Instagram | @livewire_now

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Brady is the Editorial Director at Spotlight Media in Fargo, ND.