Projection vs. Video Wall For Your Event

Written by: Brady Drake

By Cooper Windahl, Live Event Video Specialist

Choosing the right way to show off digital content for your event is important for impact and engagement. Let’s talk about some of the differences in digital display tech that we’re proud to show off every day here at Livewire.

Projection mapping at Surly Brewing, Minneapolis, MN

Projection and projection mapping offer cost-effective, large-scale visuals, easily adjustable screen sizes, and portability. This, combined with typically requiring less power, makes it a go-to solution for many styles of events. Some standout situations for projection include:

  • Conferences and galas in small to large format ballroom spaces
  • Outdoor movie night in a park
  • Small theater production or school play
  • Interactive art installation in a gallery
WEX Health Partner Conference 2017, 2018, Livewire in partnership with Spider & Co.

Conversely, LED video walls shine with superior brightness and contrast, ensuring visibility even
in broad daylight. Their seamless, modular design allows for impactful, custom displays ideal for high-stakes corporate conferences demanding professional clarity and tradeshow booths needing to capture attention. The exceptional image quality and high refresh rates of LED walls guarantee smooth, engaging content delivery.

Some standout situations for projection include:

  • Daytime outdoor music festival stage backdrop
  • Corporate conference general session in a large ballroom
  • Tradeshow booth or pop-up centerpiece

Understanding these core differences allows for informed decisions tailored to your event’s specific needs, budget, and environment. It’s important to remember that the most impactful visual experiences can often be achieved by strategically combining the strengths of both technologies. As innovations happen within each sector, it is inspiring to see the advancements that lead to new, complementary designs and integrations for events.

Focus on Bismarck-Mandan

Envision a large-scale immersive art exhibition where a central LED video wall showcases high-definition video art, while surrounding architectural elements come alive with dynamic projection mapping, enveloping visitors in a truly captivating and multi-sensory environment. That’s just one great example of the power and impact of the latest LED video walls and high-resolution video projection at Livewire.

Contact Livewire today to elevate your event experience!

Web: livewirenow.com
Facebook: /livewire.fargo
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Brady is the Editorial Director at Spotlight Media in Fargo, ND.