Meet the 2025 Dakota Business Lending Entrepreneur District · Fargo INC!
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Meet the 2025 Dakota Business Lending Entrepreneur District
The Entrepreneur District is opening a new door to small business success by offering an innovative, no-cost space where business owners can grow, collaborate, and transform.
In shortThe Entrepreneur District is opening a new door to small business success by offering an innovative, no-cost space where business owners can grow, collaborate, and transform.
3 things to know
1The Entrepreneur District is opening a new door to small business success by offering an innovative, no-cost space where business owners can grow, collaborate, and transform.
2Designed for entrepreneurs who aim to scale their ventures or strengthen their existing businesses, the District provides more than just office space—it’s a thriving ecosystem under one roof.
3Residents gain access to mentorship, capital, training, networking opportunities, and free or low-cost services, all tailored to support their unique goals.
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The Entrepreneur District is opening a new door to small business success by offering an innovative, no-cost space where business owners can grow, collaborate, and transform. Designed for entrepreneurs who aim to scale their ventures or strengthen their existing businesses, the District provides more than just office space—it’s a thriving ecosystem under one roof. Residents gain access to mentorship, capital, training, networking opportunities, and free or low-cost services, all tailored to support their unique goals. Inside this supportive hub, entrepreneurs collaborate, share ideas, solve problems together, and give back to their community. Ultimately, the Entrepreneur District isn’t just about business growth—it’s about personal evolution. Residents emerge with sharper instincts, fresh perspectives, and a deeper alignment with cultural values, fully equipped for sustainable success.
Shams Jiwani is a seasoned Product Management leader with over 15 years of experience driving innovation and growth in the technology space. With a track record of building customer-centric enterprise SaaS solutions, he has successfully led high-impact teams at companies like CentralReach, Twin Health, Haven, and Evolent Health. Shams brings deep expertise in product strategy, team leadership, and market expansion, having helped grow ARR from $54M to $100M and expand total addressable markets by hundreds of millions.
Shams holds a Master’s in industrial engineering from Georgia Tech and a Bachelor’s in Computer Science from Georgia State University, where he graduated Summa Cum Laude. He thrives at the intersection of data, customer empathy, and business strategy.
Originally from Atlanta, Shams moved to Fargo four winters ago. Outside of work, he loves spending time with his son—whether it’s coaching his sports teams, going on adventures, or cheering at games. He’s an avid reader, volleyball enthusiast, fitness fan, and dedicated sports event-goer.
Q&A
Q: Can you please tell us about your company?
A: Munger Vitality is a full-cycle software development partner that helps enterprises, startups, and consulting firms transform ideas into scalable digital solutions. The team combines global talent to deliver strategy, design, engineering, and ongoing maintenance. Our agile process emphasizes problem discovery, rapid iteration, and measurable business outcomes. Whether it’s launching a new product or modernizing existing systems, Munger Vitality is committed to building secure, elegant, and usercentered technology that drives growth.
Q: What are you trying to achieve with your company?
A: Munger Vitality helps organizations become more efficient and drive revenue growth by leveraging technology to streamline operations, optimize workflows, and create intelligent digital solutions tailored to their needs.
Q: Why did you join the Dakota Business Lending cohort?
A: Dakota Business Lending has created a supportive ecosystem that fosters growth and connection. Being part of such a community provides valuable resources— including mentorship, networking with community leaders, and problemsolving with like-minded entrepreneurs.
Q: What has your experience been like with the cohort so far?
A: A-W-E-S-O-M-E!!! From day one, the team offered not only space for collaboration but also genuine support and encouragement that made the journey of growing a business feel less overwhelming and far more collaborative.
Q: How do you measure success in your role and for your company?
A: For me, it’s about the smiles on our customers’ faces and the enthusiastic recommendations they share with their friends and family. When we hear that someone is genuinely happy with what we’ve done, that’s a win. And when they trust us enough to refer someone else our way, that speaks volumes. It tells us that we’re building real relationships and making a positive impact.
Q: Is there any technology or innovation that you believe will significantly impact your industry in the next few years?
A: The excitement around AI innovation is electrifying, as it continues to redefine what’s possible across every industry. From automating routine tasks to uncovering insights from massive data sets, AI is unlocking new levels of efficiency, creativity, and decision-making power. What’s truly thrilling is how rapidly the technology is evolving, enabling greater personalization, predictive capabilities, and intelligent tools that were unimaginable just a few years ago.
Q: What advice would you give to other business owners out there?
A: Take risks by thoughtfully weighing the potential upsides against the downsides, doing your homework, and then having the courage to make that leap. So, when that moment comes, and your gut and your research align, don’t overthink it. Trust your preparation, embrace the uncertainty, and just do it! You might be surprised at what you’re capable of achieving.
Chalsey Falk grew up in Moorhead and left after high school, eager to escape the “tundra.” So, Falk went to the University of Wisconsin-Stout for a degree in Graphic Design and a Minor in Spanish, studied abroad in Spain, and spent eight months backpacking through Europe. Falk later lived in Minneapolis, San Diego, and briefly in Mexico, gathering experiences that have shaped her values and perspective. After 13 years, she returned to Minnesota with a fresh outlook. She was shown the beauty of the river valley, grasslands, lakes, changing seasons, and the wide open spaces. Falk met with people who helped her see what’s possible here. Now, she is genuinely grateful to be back and has enjoyed getting involved with local initiatives and celebrating our little slice of the country.
Q&A
Q: Can you please tell us about your company?
A: Full Mood Studio is a creative partner for brands ready to grow with intention. I offer strategy, branding, marketing, websites, and murals—all with the goal of helping business owners feel less overwhelmed and more confident. By taking time to truly understand each client’s vision and challenges, I’m able to tailor my services to fit their unique needs at every stage. Empowering clients is at the heart of what I do, whether through thoughtful design, uncovering their strengths, or helping them communicate their purpose with clarity and elevated branding. I aim to create work that feels aligned, meaningful, and full of magic.
Q: What are you trying to achieve with your company?
A: My goal is to uplift businesses that reflect my values—collaboration, community, and purpose. I’m passionate about partnering with people in food, nature, art, and culture who care deeply about their impact. Through this work, I’m cultivating a creative ecosystem grounded in kindness and local connection, helping make Fargo not just a place to live, but a place to grow in community together.
Q: How did your company come to be?
A: I started Full Mood Studio four years ago after working with agencies and large companies in Minneapolis and San Diego. I often felt a lack of real partnership and purpose, so I set out to build something more meaningful—a collaborative studio where creativity and strategy truly support the people behind the brands. My goal has always been to help business owners feel seen, supported, and empowered.
Q: Why did you join the Dakota Business Lending cohort?
A: I joined the cohort to be part of a professional space and experience the camaraderie of a team setting. I was hesitant at first—my home office is so comfortable and convenient, but each week has shown me how valuable this change can be. New opportunities, fresh perspectives, and meaningful connections keep unfolding. I’m so glad I took the leap— this has been a truly rewarding shift.
Q: What has your experience been like with the cohort so far?
A: I’ve really enjoyed being part of the cohort so far, especially the programming Michaela Schell has created for us. The monthly meetings and Big Table sessions offer great support on our entrepreneurial journeys. With access to so many valuable resources, we’re gaining more momentum than we would working alone in our home offices. I’m excited to see where our businesses will be a year from now.
Q: What is the five-year plan for your business?
A: Over the next five years, I plan to continue making an impact with local businesses that I care about. I want to continue developing longterm relationships with clients to support them with strategy, branding, marketing, websites, and murals.
Q: Can you describe a challenge your company has faced, and how you overcame it?
A: As a business owner, I’ve faced countless challenges—both in navigating business roadblocks and in personal growth. Owning a business forces you to question everything, pushing me to carve my own path toward what makes sense for me. One challenge I’ve encountered is consistently feeding my sales funnel. With my business model, building new relationships and nurturing existing ones is key. Being part of this cohort has provided valuable resources to track my leads and keep my sales funnel fueled. It’s been incredibly rewarding to have a new system in place to track and build on my interactions.
Q: What trends in your industry are you most excited about or concerned by?
A: Over the past decade, the way businesses approach branding, marketing, and websites has evolved. What began with Fiverr offering $5 logos has grown into AI tools like ChatGPT, putting design at your fingertips. While there are some societal concerns about these innovations, they ultimately empower business owners to be DIY—a process I support, having gone through it myself. Do it yourself until you’re ready to get serious and invest in professional design. These tools can help you get started, but building a cohesive brand and quality marketing requires collaboration and expertise.
Q: How do you measure success in your role and for your company?
A: As a business owner, it’s important for me to redefine success in a way that aligns with my goals, vision, and future, without creating unnecessary anxiety or unwanted pressure. I measure success by focusing on my quarterly goals, which provide a clear framework and boundaries for my business, especially in a world where it’s easy to feel like there’s always more to do.
Q: What has been the most rewarding part of running your business?
A: I feel most rewarded by my business when I have the freedom to engage in community initiatives that align with my values. Being involved in organizations helps me stay connected to potential clients and referral partners, while also fulfilling my own sense of purpose.
Q: Is there any technology or innovation that you believe will significantly impact your industry in the next few years?
A: In addition to the advancements in technology, software, and AI tools, I believe the political climate will also have a profound impact. In the United States, we have long valued capitalism, individualism, and the monetization of nearly everything. The consequences of this mindset are evident in the rising levels of anxiety, depression, and isolation, and the rapid changes we’re experiencing, both positive and negative. We’re at a pivotal moment of reconsideration, where it’s clear that we need to redefine what truly matters. My hope is that these shifts will inspire a return to community, where we genuinely support and uplift each other.
“I’m Christy Jacobson, the founder of DevelopHR Consulting. I’m curious by nature and love to learn and help others. I never really knew what I wanted to be when I grew up, but my brother had a career in HR, and the stories he would share made me think the world of HR was super exciting and a meaningful way to help people. While I may have been a little overly optimistic about the excitement level, it’s absolutely given me the opportunities I craved to make an impact in people’s lives.”
“When I started in HR more than 15 years ago, I realized pretty early on that I didn’t fit the typical HR mold, but I fell in love with the profession. Since then, I’ve been on a mission to change the perception of HR. We aren’t all Toby Flenderson.”
“Before starting DevelopHR, I held 24 different jobs (it’s a long story, but a good one!)—everything from newspaper delivery to retail to nonprofits to corporate HR. Each role taught me something about people, leadership, and finding purpose in the work. Throughout my career journey, my faith in Christ has always been a steady guidepost. It shapes how I lead, how I serve, and how I stay grounded. I’m a work in progress, and I find comfort in knowing I don’t have to do it all on my own—God is my source of strength.”
“I’m also a wife to Mark, a mom of two teenagers, and someone who believes the good stuff in life usually shows up in the middle of the mess and the ordinary. That’s actually the theme of a blog I write, Developing the Good Stuff, where I share stories about life, leadership, and the lessons that show up along the way.”
Q&A
Q: Can you please tell us about your company?
A: At DevelopHR Consulting, we help small business owners take the stress out of managing people. Our HR solutions are tailored to fit the real-life needs of growing businesses—whether that means handling compliance, navigating tough employee issues, or building a leadership development plan that actually sticks.
We offer both project-based support and ongoing partnerships, so clients get exactly what they need, when they need it—without the overhead of a full-time HR hire. From customized training programs and onboarding support to strategic workforce planning and fractional HR leadership, our goal is to be a trusted partner that makes HR feel doable, not overwhelming.
Q: What are you trying to achieve with your company?
A: My mission with DevelopHR is to simplify HR for small businesses and help leaders feel confident in how they lead their teams. I want to be the go-to partner for business owners who care about doing right by their people but don’t have time to Google every HR law or manage everything on their own.
I also believe deeply in developing leaders and building strong, healthy teams. Whether I’m helping a business create a career path for employees, coaching a new manager, or running a training to improve team dynamics, it all comes back to one goal: helping small businesses grow in a way that’s sustainable, people-centered, and aligned with their long-term vision.
Q: How did your company come to be?
A: In 2017, I wrote a LinkedIn article reflecting on my 19 jobs and counting, inspired by the children’s book “A Place to Grow” by Stephanie Bloom. At the time, I was in a job I loved, with an organization I thought I’d stay with until retirement. That didn’t turn out to be the case.
Fast forward to 2021. I was in an HR management role, again at a company I cared about deeply, but I began to feel that familiar itch. This time, it came with a deeper sense that something wasn’t right. Through prayer, conversations with my husband, and a lot of reflection over the course of a year, I realized it was time to step away from that role.
During that process, something clicked. What I was passionate about and what I was good at didn’t fully align with the jobs I had held up to that point. I looked back on the times I felt the most joy, confidence, and purpose in my work, and I knew I needed a reset
To keep things moving, I accepted what I thought would be a short-term, six-month HR contract role. It was meant to give me space while I figured out my next step. But instead, that role became the catalyst. I quickly saw a real and growing need for HR services designed specifically for small businesses.
That’s when the lesson from “A Place to Grow” came back to me: “I’m not like other seeds. I’m a floater, not a grower.” My ability to connect with people quickly, assess their needs, offer perspective in an approachable way, and then move on to the next “field,” so to speak, turned out to be exactly what I had been searching for all along.
And so, DevelopHR Consulting was born. (Technically, it started as Square Peg Consulting).
Today, DevelopHR allows me to do what I love most: help small business owners eliminate overwhelm, free up time, and grow their bottom line by simplifying HR. It turns out, I wasn’t searching for a single place to grow—I was searching for a way to help others grow.
Q: Why did you join the Dakota Business Lending cohort?
A: Applying to and joining The Entrepreneur District was a stretch for me. I knew that stepping out of my home office and into a space with built-in accountability and opportunities for learning and collaboration would push me outside my routine and beyond “business as usual.” But that’s exactly what I needed and wanted to see where I could take my business next.
I had built a successful solopreneur business with real potential to scale, and the resources offered through The Entrepreneur District—such as development opportunities, mentorship, accountability, collaboration, and access to capital— aligned perfectly with the kind of support I was looking for to grow and reach the next level.
Beyond that, I believed I could bring value to the community. My strengths and personality naturally lean toward encouraging and supporting others, and I saw joining the DBL cohort as a chance not only to grow my own business but to help fellow entrepreneurs reach their goals as well.
Q: What has your experience been like with the cohort so far?
A: It’s been a great experience so far! While my team—my three dogs—isn’t exactly thrilled with me being gone more, having a dedicated workspace outside of the house has helped me use my time so much more efficiently.
The other entrepreneurs in the cohort are some of the most creative and passionate people I’ve met. It’s been fascinating to learn about their businesses and the wide range of services being offered in such unique, inspiring ways.
’ve also had the chance to connect with the Dakota Business Lending staff, who have provided thoughtful advice and insights as I navigate what it looks like to scale my business. The support, community, and learning have all been exactly what I hoped for—and more.
Q: What is the five-year plan for your business?
A: This question always gives me butterflies. Not because I don’t have goals for the future, but because I’ve learned that when I stay open and willing to try new things, opportunities tend to show up in ways I couldn’t have predicted.
When I started DevelopHR, I honestly didn’t know if I was good enough, smart enough, or just enough to sustain a business long term. And while 2.5 years isn’t exactly “longterm,” it’s long enough for me to start thinking beyond just the next six months.
I know there’s real potential to grow, and I want to see how far I can take this. Over the next five years, I’d like to scale DevelopHR in a way that stays true to my values while allowing me to support more small businesses that need trusted, people-first HR guidance. That includes growing a small team of consultants who share my approach, expanding our services, and refining our operations so we’re running as efficiently and sustainably as possible.
Q: Can you describe a challenge your company has faced, and how you overcame it?
A: One of the biggest challenges I faced early on was realizing that the name I had originally chosen for my business, Square Peg Consulting, wasn’t as unique as I thought. Shortly after launching my website, I decided to Google the name just for fun. What I found was anything but fun: eighteen other consulting businesses with the same or similar name, five of which were also in the HR space.
It quickly turned from curiosity to panic. Not only was my site buried in the search results, but I also started worrying about possible legal issues, like receiving a cease and desist letter. The next 36 hours were full of stress, overthinking, and a lot of second-guessing.
Thankfully, my husband, who is often the calm to my chaos, reminded me that mistakes happen, and the best thing I could do was fix it and move forward. So, I pivoted. I scrapped the original name, went back to the drawing board, and eventually landed on DevelopHR. It felt like the right fit from the beginning, and it didn’t hurt that it showed up as the top result in a Google search.
What surprised me most was how personal the shift became. The old name had come from a place of not quite feeling like I fit in, like a square peg in a round hole. But DevelopHR came from a place of strength. According to StrengthsFinder®, one of my top five strengths is Developer, and that’s exactly what I love most about HR: helping people and businesses grow, build confidence, and reach their goals
Now, as I look back on that first year in business, I can laugh a little at the panic and also feel incredibly proud of the growth, both personally and professionally. That experience reminded me that setbacks are often just pivots in disguise
Q: What trends in your industry are you most excited about or concerned by?
A: One of the trends I’m most excited about is how outsourced and fractional services have become more mainstream, especially in HR. Businesses no longer need 50 or 100 employees to access professional HR support. That shift has made it possible for smaller companies to get the help they need to grow intentionally and lead their teams with confidence.
It’s a win for both business owners and employees. When HR is done well, it creates stronger communication, clearer expectations, and better support for everyone on the team. That leads to healthier workplaces and higher employee engagement across the board.
This trend reinforces what I’ve always believed: HR isn’t just for large companies. It’s a valuable tool that can make a real difference for businesses of any size.
Q: What advice would you give to other business owners out there?
A: I saw a quote a while back that said, “Be brave enough to suck at something new.” That really stuck with me. One of the biggest hurdles I’ve faced (and still face) is the desire to have all the answers. The truth is, I never will. But if I can stay humble, stay curious, and keep learning, I’ve found that the right opportunities tend to follow.
Also, hire a CPA on day one. Trust me on that one.
“I’m Chad Plettl, founder of CP Financial Services. I’ve spent nearly 20 years working in accounting and finance, and I can honestly say numbers have always been my thing. Even as a kid, I was passionate about making wise financial decisions—and that eventually turned into a career helping others do the same.”
“Outside of the office, I’m a big fan of the outdoors. I enjoy fishing, camping, and getting out on the golf course whenever I can. I’m married to my amazing wife, Cathleen, and we share life with our spirited dog, Cheyenne. You’ll also catch me watching or attending just about any sports game—I’m always up for some good competition.”
“Helping people find clarity and confidence in their finances is what drives me. It’s not just about numbers; it’s about freedom, peace of mind, and building something that lasts.”
Q&A
Q: Can you please tell us about your company?
A: I started my business in 2017 as a side hustle under the name CC Bookkeeping, focusing on bookkeeping services for small to mid-size businesses. After a few years of steady growth and growing passion, I took the leap and went full-time in 2020.
As I worked with clients, I realized that many people needed more than just help with their business books—they needed guidance with their personal finances too. In 2022, I rebranded the business to CP Financial Services to reflect a broader focus on financial wellbeing.
In December 2022, I became a Ramsey Solutions Preferred Financial Coach, adding financial coaching to my services to help individuals and families take control of their money and build stronger financial futures.
Today, I provide bookkeeping and financial coaching services, helping both business owners and individuals get organized, stay informed, and achieve their goals with confidence.
Q: What are you trying to achieve with your company?
A: My vision for CP Financial Services is to continue growing—not just in size, but in impact.
I want to build a team of likeminded professionals who are just as passionate about helping others achieve financial clarity and success. As the business grows, I plan to expand our offerings to include more financial products and tools that empower both business owners and individuals to make smarter financial decisions.
Q: How did your company come to be?
A: Ever since college, I knew I wanted to start my own business—I just wasn’t sure what kind of business it would be.
At the time I launched my business, I was working full-time in an office that was filled with gossip and politics. It drained my energy and left me feeling stuck. That’s when I knew it was time for a change.
With my accounting background and interest in finances, the idea became clear: start a bookkeeping business. It was a natural fit, and it gave me the freedom to do work I enjoy while helping small business owners stay on top of their finances.
Q: Why did you join the Dakota Business Lending cohort?
A: I wanted to work with other business owners who are in similar situations as I am.
Q: What has your experience been like with the cohort so far?
A: The experience has been great. I’ve truly enjoyed connecting with other members, learning from their perspectives, and sharing ideas. It’s been valuable not just for my business growth, but also for building strong relationships and gaining fresh insights.
Q: What is the five-year plan for your business?
A: Over the next five years, I plan to expand CP Financial Services to offer even more value to my clients. That includes:
Adding tax preparation services, so I can provide a full suite of financial solutions under one roof.
Creating digital products, like templates, courses, and tools that empower business owners and individuals to manage their finances with more confidence and less stress.
My goal is to become a one-stop financial resource—whether you’re a small business owner trying to get organized, or an individual working toward financial freedom. By expanding my services and product offerings, I’ll be able to help more people take control of their money and make smarter financial decisions every step of the way
Q: Can you describe a challenge your company has faced, and how you overcame it?
A: One of the greatest challenges I’ve faced is helping both small business owners and individuals shift from reactive money habits to proactive financial planning. Many clients come in overwhelmed—books behind, cash flow uncertain, or finances causing stress in their personal relationships. For couples, it’s often a communication issue. For business owners, it’s a lack of clarity holding them back from growth.
I meet people where they are, not where they “should” be. My approach blends empathy with structure, creating a safe space where clients can be honest about their financial situation without shame or judgment. Through a combination of up-to-date bookkeeping, easy-to-understand reports, and personalized coaching, I prioritize education and accountability, equipping clients with the tools they need to make confident financial decisions and build stronger relationships in the process.
Q: How do you measure success in your role and for your company?
A: Success for CP Financial Services will be based on the growth of the business, both in size and in impact.
As the business expands, I want to reach more individuals and small businesses, offering the financial tools, guidance, and support they need to thrive. Growth means hiring a strong team, launching new services, and continuously improving the value we provide to our clients. Ultimately, success is about building a business that helps others build theirs.
Q: Is there any technology or innovation that you believe will significantly impact your industry in the next few years?
A:With all the financial software available today, a lot of business owners think they can handle their own bookkeeping. And while the tools are great, they’re just that—tools.
Many business owners don’t realize that without an accounting background, it’s easy to make costly mistakes. Misclassifying expenses, missing tax deductions, or misunderstanding cash flow can seriously hurt your business and, in some cases, cost you way more than hiring a professional ever would.
Erik Hill, Immersion LLC
About Erik Hill
“I’m married to my beautiful wife Jennifer, who has blessed me with two boys, Henry (6) and Arthur (4). I’ve been of the 461st Engineer Utilities Detachment since 2017, in total I have 13 years of service and currently still serving. CrossFit Fargo has kept me in top shape for the past six years, and the community they have built is amazing for Fargo. I love connecting with people and bringing the best out of them.”
Q&A
Q: Can you please tell us about your company?
A: Immersion is heat and cold therapy through sauna and cold plunging. My sauna is Finnish style, which is water over rocks with a few essential oils. My cold plunge is commercial grade and self-regulates. So when a person hops in, it balances the temperature and PH levels.
Q: What are you trying to achieve with your company?
A: I’m trying to achieve people believing in themselves that they can do hard things consistently. Life in general is hard, so with this, it makes your day easier. Also, I’m trying to help with motivation in the sense of one’s internal dialogue. That means putting yourself first so you can help someone else who may be struggling or looking to better themselves.
Q: How did your company come to be?
A: It started in the winter of 2023. I was struggling with life after coming back from deployment and wanted to look for natural methods, hence I found heat and cold therapy. I had drastic results within the first week and knew there were more people out there.
Q: Why did you join the Dakota Business Lending cohort?
A: I decided to join to learn and grow my business knowledge in all aspects.
Q: What has your experience been like with the cohort so far?
A: The cohort has been extremely helpful with problems I have run into with business and connecting with other business owners
Q: What is the five-year plan for your business?
A: My five-year plan will be to have multiple locations to service the FM area.
Q: Can you describe a challenge your company has faced, and how you overcame it?
A: This past winter, my plunge broke down and flooded my room, so it had to get replaced. With quick action, I got it replaced within a few weeks.
Q: What trends in your industry are you most excited about or concerned by?
A: I’m excited for people to try a more natural route instead of relying on prescription drugs. I’m concerned about misinformation on what happens within the body related to cold plunging.
Q: How do you measure success in your role and for your company?
A: My measure is asking how they are feeling, and I get smiles and excitement on them feeling better.
Q: What has been the most rewarding part of running your business?
A: Most rewarding would be all the connections I have made within the business.
Q: What advice would you give to other business owners out there?
“I often say that I’m an ‘accidental entrepreneur!’ I’m a Spanish teacher on a break from classroom life while my kids are young, and I’ve been so surprised to find that many aspects I love about teaching are present in this role as a business owner, too! There’s lots of space for creativity, problem-solving, and hard work, which are three things that bring me a lot of joy.
Q&A
Q: Can you please tell us about your company?
A: Srta Spanish is here to help Spanish teachers find time-saving activities to support language acquisition with researchbacked methods without spending hours searching for the perfect source of comprehensible input for students.
Q: What are you trying to achieve with your company?
A: The goal of Srta Spanish is to support secondary Spanish teachers with ideas and resources to save them time and energy while they are lesson planning so they can achieve a healthy work-life balance, finding joy both in and out of their classrooms.
Q: How did your company come to be?
A: Srta Spanish evolved from a social media feed into a blog into a full website of activities, ideas, and lesson plans to support secondary Spanish teachers.
Q: Why did you join the Dakota Business Lending cohort?
A: I try to adopt the attitude of, “You don’t know what you don’t know until you learn it!” throughout life. There’s so much room for growth in all things, and this seemed like such a good opportunity to learn from others’ expertise.
Q: What has your experience been like with the cohort so far?
A: It’s been great—it’s so cool to hear about everyone’s business and their goals, because we’re all so different. It’s really nice to be able to bounce ideas off of each other and get new perspectives on things.
Q: What is the five-year plan for your business?
A: Short and simple: continue focusing on the needs of teachers and creating what they need for their students! I am also working on building relationships with districts to support teachers as a vendor to minimize personal costs on a teacher’s behalf.
Q: Can you describe a challenge your company has faced, and how you overcame it?
A: Well, it’s a one-woman show, and I did not go to school for anything business-related! There are plenty of challenges that come with that, but I think the largest thing is learning how to balance and set boundaries. I love what I do, but it’s not healthy for anyone to work all the time. A few things that have helped me with that are setting hours for myself to answer and respond to messages on email and social media, blocking off chunks of time to complete tasks throughout various timeframes, and recognizing that it’s okay for some tasks to wait.
Q: What trends in your industry are you most excited about or concerned by?
A: I LOVE that there is such a push for reading in Spanish in our second language classrooms. There is so much research behind reading for language learning, and we’re really seeing an explosion of novels written for learners from a variety of perspectives. It’s so much easier to find a book for students to match their interests and their level!
Q: How do you measure success in your role and for your company?
A: From one perspective, it’s looking at the feedback for a resource and seeing how it fulfilled the needs in a classroom, reading comments sent by teachers, and taking their experiences into consideration. With a more quantitative approach, I track pieces of data such as visitors, conversion, average order value, and more, to help me better identify which resources are being used in classrooms. I often compare that data on a year-over-year approach to determine if what I’m doing is successful in fostering growth in those areas.
Q: What advice would you give to other business owners out there?
A: Don’t buy everything, but also don’t buy nothing—by which I mean, there are times where you’re going to be tempted by an ad, a tool, or a sales pitch, and it sounds great, but you really don’t need it. There will also be times when you really could use a tool or service, but you’re in a penny-pinching stage and refuse to spend anything but the bare minimum. Be discerning in your investments, but don’t be too afraid to put a little skin in the game to see that return!
Srta Spanish
Hannah Bettenhausen, 654 Business Strategies
About Hannah Bettenhausen
“I’m a business strategist and fractional COO with over a decade of experience helping business owners turn their ideas into thriving, sustainable companies. I’ve always been drawn to the puzzle of how things work—how to take a messy, overwhelming business and create systems that make it run smoothly. But beyond that, I’m also a mom of two, a lifelong learner, and someone who deeply believes that business should support your life, not consume it. My work is rooted in helping people grow without chaos, so they can feel confident in their leadership and proud of the businesses they’re building.”
Q&A
Q: Can you please tell us about your company?
A: I’m a business strategist and fractional COO with over a decade of experience helping business owners turn their ideas into thriving, sustainable companies. I’ve always been drawn to the puzzle of how things work—how to take a messy, overwhelming business and create systems that make it run smoothly. But beyond that, I’m also a mom of two, a lifelong learner, and someone who deeply believes that business should support your life, not consume it. My work is rooted in helping people grow without chaos, so they can feel confident in their leadership and proud of the businesses they’re building.
Q: Can you please tell us about your company?
A: 654 Business Strategies is where structure meets strategy. I started the company to help business owners bridge the gap between their big ideas and real execution—so they can grow with confidence, clarity, and purpose. Whether it’s a solopreneur trying to scale, a growing team needing stronger systems, or a multi-entity organization navigating complex operations, we bring momentum to the mission and structure to the chaos. Through our tiered service levels, we meet businesses exactly where they are and help them build the systems, rhythms, and confidence needed to move forward. It’s about creating a business that works for you—not one that runs you ragged.
Q: What are you trying to achieve with your company?
A: I want to revolutionize the way small to mid-sized businesses approach growth. My mission is to help founders stop spinning their wheels and start building businesses that scale with structure, not stress. Ultimately, I want to empower owners to lead confidently, delegate strategically, and drive results that last.
Q: How did your company come to be?
A: After years in high-impact operational roles—including leading multi-business organizations through periods of intense growth—I realized there was a better way to support business owners. Too often, leaders are isolated, overwhelmed, and trying to hold it all together without a clear system. I created 654 Business Strategies to be the missing piece: a trusted partner that combines strategic thinking with operational execution.
Q: Why did you join the Dakota Business Lending cohort?
A: I joined the cohort because I believe in surrounding myself with other purpose-driven entrepreneurs and tapping into new opportunities for growth and impact. Being part of a community that shares ideas, resources, and connections has been incredibly energizing, and I’m always seeking ways to bring more value to my clients.
Q: What has your experience been like with the cohort so far?
A: It’s been both validating and inspiring. Hearing the challenges and wins of other business owners reminds me that we’re all navigating similar waters—but we don’t have to do it alone. The resources, collaboration, and support have been instrumental in sharpening my vision and expanding what’s possible for 654.
Q: What is the five-year plan for your business?
A: Over the next five years, 654 Business Strategies will continue to deepen our impact in the region and expand our reach across the Midwest. We’re focused on growing our threetier service model to support more businesses at every stage of growth— from getting organized to scaling with systems. I plan to bring on a small team of trusted collaborators, launch a leadership development workshop series, and begin offering more on-demand tools and resources that clients can access between sessions. The goal is to build a business that delivers clarity and momentum for every client we serve—without losing the personal, high-touch support we’re known for.
Q: Can you describe a challenge your company has faced, and how you overcame it?
A: Right now, we’re seeing a wave of uncertainty across industries— businesses of all sizes are closing their doors, tightening their budgets, and trying to do more with less. One of the biggest challenges I’ve faced is helping business owners realize that this is exactly when strategic support matters most.
When every dollar counts, it can feel risky to bring in outside help—but what I’ve seen time and time again is that the businesses who invest in clarity, structure, and support are the ones that weather the storm and come out stronger. I’ve helped clients stabilize their operations, build accountability across their teams, and make confident decisions that actually improve their bottom line.
We overcame this challenge by shifting the conversation—from cost to impact. I show business owners how working together isn’t about adding something new to their plate—it’s about finally organizing what’s already there so they can stop spinning their wheels and start growing again. When the economy is uncertain, structure becomes a competitive advantage.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Q: Is there any technology or innovation that you believe will significantly impact your industry in the next few years?
A: AI and automation will continue to streamline administrative tasks, but the real impact will come from tools that help small teams operate like large ones—think strategic dashboards, collaborative planning platforms, and intelligent workflows. But tech can’t replace human insight. The real innovation will be in how we pair automation with strategic thinking.
Editor of Fargo INC! — covering the founders, companies, and ideas shaping business in Fargo-Moorhead. Eleven years in, still no opinions, no politics, all business.
