Face Of Diamonds: Aaron Wimmer, Wimmer’s Diamonds

Written by: Fargo Inc Staff

Wimmer’s is a fourth generation familyowned jewelry store in Fargo, currently in its third succession plan, from father to son. Throughout the entirety of the business’s life, Wimmer’s has been known for their quality and service. Just recently, they were voted “Best Jewelry Store” in The Forum’s Best of the Red River Valley for the third consecutive year

A huge reason for the success has been Owner Aaron Wimmer’s focus on family legacy and dedication in building client relationships.

“My favorite part by far is working one-on-one with clients,” says Wimmer. “I thrive in helping people find a special piece of jewelry they will love and cherish for years.”

Wimmer’s has been part of the downtown community for over 100 years, and part of West Acres’ merchant community for more than 35. This fall (2021) Wimmer’s will relocate to a new store near the corner of 32nd Ave. S. and 45th St. S. in Fargo, bringing their entire team under one roof.

“The move is bittersweet,” says Wimmer. “We are very excited, but will miss the work homes we’ve known for decades.”

Operating a full-service repair shop, Wimmer’s goldsmiths possess over 70

years of combined experience. Their diamond experts have more than 110 years of experience in sourcing and appraising jewelry. Also on staff is the only Certified Gemologist Appraiser within 200 miles

Wimmer’s is proud of their team dedicated to serving and celebrating with clients, and looks forward to the next 100 years!

Wimmer’s Diamonds

4582 32nd Ave S

Fargo, ND 58104



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