By Ashley Coleman
Want to connect with a wider audience? Live streaming can significantly boost your event’s reach, allowing people to participate regardless of their location, even for traditional inperson events. A poorly executed live stream can be distracting and reflect negatively on your organization. Avoiding common mistakes is key to a successful online viewing experience, and that’s where our team of specialists makes all the difference.
First, your event location needs a solid and reliable internet connection. A shaky connection is a primary cause of viewer frustration, leading to buffering and dropped streams. Investing in a stable, sufficient connection at your venue is essential, and a Livewire specialist ensures this foundation is robust. Likewise, we prioritize clear audio quality. Poor sound (background noise, echoes, or difficult-to-hear speakers) can quickly make viewers tune out. Using quality microphones and monitoring your audio levels is crucial.
This is where Livewire’s expertise truly shines. Our audio engineers are invaluable; they conduct thorough sound checks, meticulously adjusting microphones and levels to suit your venue’s acoustics, minimizing echoes and background noise. A Livewire audio professional also plays a critical role in running test streams, and preventing any form of “hot mic” incidents, maintaining your event’s professionalism.
Beyond sound, the look and feel of your stream significantly impacts engagement. A single, static camera can make your event feel less interesting online, so Livewire’s production team uses different camera angles—switching between wide shots and close-ups of speakers—to greatly enhance the viewing experience. Remote-controlled PTZ cameras offer flexibility without needing multiple operators.
Good lighting and clear visuals are also important; we ensure subjects are well-lit and backgrounds are presentable and reflect your organization’s mission and message.
Adding professional graphics and your branding, like lower-third titles for speakers or your company logo, makes your stream look more polished and reinforces your brand identity.
Ultimately, a well-produced stream is essential, but ensuring people know about it is equally important! When promoted effectively across your channels, a quality live stream can dramatically increase your event’s impact, letting those who can’t attend in person still be part of the experience. This hybrid approach extends the life and reach of your event far beyond physical attendees.
Getting live streaming right requires careful planning and expertise to ensure a smooth, high-quality experience and a positive impression! At Livewire, we provide professional live streaming services, handling all the technical and production aspects, helping you connect effectively with your audience, both online and in person.
Contact Livewire today to elevate your event experience!
