Event Printing and Signage Make a Big Impact

Written by: Brady Drake

Tips for Trade Shows and Events

Custom Graphics provides a variety of custom products ranging from commercial signage all the way down to a simple sticker, making Custom Graphics the perfect solution for all your event and tradeshow needs. To draw potential customers to your booth, it is integral for you to include a thoughtful, eye-catching design paired with clear messaging. In this case, less is more. A simpler design is often more effective than a wordy one.

Hanging Banner

Hanging banners are flexible signs that can be hung from ceilings or suspended across walls. We offer a variety of sizes ranging from 25 ft. wide to as small as a couple of inches. Since these banners are typically hung or suspended, they offer an additional level of visibility in crowded areas.

Retractable Banner

Similar to hanging banners, retractable banners are made from the same flexible material but feature a spring-loaded mechanism, making them self-supporting, standing versions. Because of their ease of transportation and set-up, retractable banners are the ideal trade show sign.

Table Cover

Table covers are a great option for tradeshows, offering a quick and effective way to elevate your booth. With the snap of a finger, you can transform a bland folding table into a professional display that matches your brand identity. These are available in a variety of styles, tailored to suit not only your aesthetic preferences but your functional needs as well.

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Standing Displays

A standing display is similar to a retractable banner due to a spring-loaded mechanism, yet much bigger. These are the ideal options if you are looking for a striking visual backdrop that will enhance your booth setup.

Supporting Materials

Supporting materials would include products such as magnetic business cards and company swag. These items ensure your company sticks with the customer long after the event ends, leaving a lasting impression. We offer 100% customizable orders of stickers and magnetic business cards, ensuring your company gets exactly what you have in mind.

Signage Pro Tips

Your signage should be a reflection of your brand’s personality and overall identity. Sticking to your branding guidelines is a great way to ensure your sign fits within your brand identity.

  • Be careful when using specific calls to action while designing your tradeshow products to prevent having to order a new product yearly.
  • Don’t be too wordy! Let’s be honest… who is going to sit there and read every single word off your sign? In most cases, nobody! This is why it is so important to use keywords and bullet points when designing your signage.
  • Use only high-quality pictures and graphics. Low-resolution visuals tend to appear unprofessional.

Of course, the goal of any of these branding opportunities is to spread brand recognition and gain new traction for your business. Finding the perfect method that works with your company’s specific goals is the trickiest

Custom Graphics
Web: customgraphicsinc.com
Telephone: 701-237-5685
Facebook: /CustomGraphicsFargo
Instagram: @customgraphicsinc

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Brady is the Editorial Director at Spotlight Media in Fargo, ND.