Tell us about yourself.
I’m Carly—a lifelong music fan, wife, friend, neighbor, and Fargo local since ‘93. As VP & Senior Talent Buyer at Jade Presents, I have the privilege of booking, promoting, and producing live events at some of the region’s top venues, including Bluestem Amphitheater, UP District Festival Field, Fargo Theatre, Sanctuary Events Center, and other incredible spaces throughout the tri- state area and beyond.
My love for music started early and found direction at NDSU’s campus radio station, KNDS 96.3. As a student DJ and later part of the leadership staff, I discovered my passion for connecting artists I admire with audiences in my hometown. This “aha” moment inspired me to switch my major to communications which shifted my career path, and even led to meeting my husband—a fun twist in my story!
I joined Jade Presents in 2012, starting in PR and evolving through various roles that gave me a deeper understanding of the business, and I was hooked. In March 2020, I was honored to be promoted to VP and partner—a milestone moment that also coincided with the start of a global pandemic. Despite the challenges, our team emerged stronger than ever, and I’m excited for what’s ahead as we continue to produce more world-class entertainment in 2025 and beyond.
Based in Fargo and focused on booking shows in tertiary markets like my hometown, I’m driven by
a love for the underdog and a commitment to making these often-overlooked communities vibrant places to live, work, and visit.
Who are some people who have been influential in your journey?
My sweet husband, Ty, is forever the best thing that ever happened to me. My fantastic parents, Joan and Randy Bishoff, who raised me with pure love and so many of the core values I’ve carried into adult life. My visionary boss, Jade Nielsen, who took a chance on me and taught me the trade skills of his company and life’s work. My fabulous co-VPs and co-workers, especially Emily Finley who is a United Way 35 Under 35 alum who encouraged me to apply for this program. All have shared invaluable gifts and inspire me to be a better leader every day.
What drives you?
At Jade Presents, our mission is to bring world-class entertainment to Fargo-Moorhead and similar communities that are too often overlooked by major tours. While it’s sometimes easy to feel discouraged by comparisons to larger cities like the Twin Cities, Denver, or Chicago— or by the frequency of hearing “no”—it’s incredibly rewarding when persistence pays off and we secure that hard-earned “yes.” What drives me is the opportunity to work with an amazing team and partners to showcase how truly special Fargo- Moorhead is, despite its geographic location and size. Each event is a chance to make a lasting impression on artists and fans alike, creating a ripple effect that brings even more talent and excitement to the area. The most fulfilling part for me is watching fans make unforgettable memories at shows, and knowing our work contributes to making the community an even better place to call home.
What are some important life lessons you have learned?
I never say “never.” Rejection doesn’t have to be the end of the story—persistence and adaptability can lead to success over time. Focus on what you can control. Planning is important, but not every outcome is within your power. Adaptability and resilience are the name of the game.
What are some of your favorite things to do in our community?
My husband and I live in a 135-year-old farmhouse in Fargo’s Hawthorne neighborhood with our cat and dog. We enjoy walking through Island Park and exploring downtown near our home. I gravitate to cozy, small-group activities like game and movie nights in the colder months, with Christkindlmarkt being a highlight every year. In the summer, I am usually soaking up as much time outdoors as possible, either working or attending a show at Bluestem or Festival Field which feels a lot like summer camp, or taking care of my garden. Regardless of the season, when the mood strikes, nothing tops the energy of going to a show, singing, and dancing for me!
Where do you see yourself in 10 years?
In 10 years, I see myself starting a family and continuing to advance in my career, programming live entertainment for a growing metro area. I hope to mentor my teammates and apply the leadership skills I’ve gained through this United Way program to support their growth and contribute to the success of my team and the greater community.
What are you hoping to gain from the United Way 35 Under 35 Women’s Leadership Program?
As a young leader on a small team in a competitive industry, I believe the United Way 35 Under 35 Women’s Leadership Program will provide me with valuable perspectives, tools, and connections to enhance both my professional and personal growth. After stepping into more visible roles, including representing my company at a national conference and in local media, I’m focused on strengthening my communication skills and boosting my confidence.
