2024 DisruptHR Speaker: Emma McIntyre, Manager of Development and Partnerships, Folkways

Written by: Brady Drake

Born and raised in Fargo, Emma left for college in Colorado, only to return post-graduation to work on community projects like StartupBREW, She Starts Week, and TEDxFargo. Currently, she works as the manager of development for Folkways, a community nonprofit dedicated to creating experiences where you belong. Folkways is responsible for the Red River Market, Night Bazaar, Christkindlmarkt, and CampusFM—and hosts over 140,000 event attendees each year. In addition to her role at Folkways, she is on the organizing committee for CreativeMornings Fargo, and is a member of the Great Plains Food Bank Board.

Q: What will you be speaking about at DisruptHR?

A: In an era where digital connectivity is at an all-time high, our communities, including workplaces, are grappling with an unprecedented level of loneliness and social isolation. This paradoxical scenario significantly impacts not just our broader communities but also the micro-communities within workplaces.

Drawing on the Surgeon General’s advisory on social connection, my talk will delve into the profound impact of loneliness on productivity and well-being in the workforce. I will explore the critical need for fostering meaningful relationships and a supportive work culture to combat this hidden epidemic. Attendees will gain insights into practical strategies to enhance employee engagement, create a thriving, connected workplace, and ultimately, uplift the quality of life for all.

Together, we will discuss how to leverage these strategies to make Fargo not just a better place to work but a beacon of community connection and culture.

Q: Why are you passionate about this topic?

A: I strongly believe in the importance of engaged communities, and an engaged community can only exist if the people living there feel like they belong.

Sharing about the state of isolation and loneliness feels like an essential, and also approachable first step to helping build community and increase engagement/empathy citywide.

Much of my career has subtly shifted around the idea of creating and facilitating community. Since starting at Folkways, I’ve been able to more deeply understand this topic and am excited to share what we’re learning.

Q: What general business advice do you have for readers out there?

A: Show up in the community. Find an organization that aligns with your values and get involved. It’s important for your team to feel connected to the community outside of the workplace, and your commitment to a community organization is a great first step for them to see community engagement in action.

Q: Can you share a specific experience that has significantly shaped your career?

A: I went to TEDxFargo as a teenager—the City of Fargo paid for my ticket as a Youth Commission member—and it completely shifted my perspective of Fargo and what it could look like to live here long term. It was how I met the founders of Folkways, and found a passion for events and community. Everyone just needs an invitation, and in my case, it was a $50 student ticket that committed me to the community.

Q: How do you stay motivated and inspired in your professional journey?

A: Community! It feels wonderful to have a job that makes such a significant impact. I think about all the children who will grow up attending Folkways events and how cool they will be as adults because they had regular positive interactions with their neighbors and access to live music and local produce. Small things like these, incorporated during childhood, can have a profound impact on them as adults. I’m infinitely proud to be on a team that helps facilitate cherished memories.

Q: What do you think are the key traits of successful leaders today?

A: I think that leaders who can help their team feel seen are key. The next generation is more concerned about people than brands, but beyond that, I see this theme spanning generations. No team is more motivated than one who sees their leader in action and feels seen in return. That’s something I’ve always noticed our community speaks fondly to is the comment of “_ always remembered my name.”

Q: What advice would you give to young professionals looking to make an impact in their field?

A: I would challenge them to learn how to ask good questions. I think it not only sets you apart from your peers but also adds obvious value to your continued learning. Q: How do you maintain a healthy work-life balance? A: Realizing that rest for me is not just doing “nothing” and turning my phone off saves me an embarrassing amount of time I had felt like I “lost.”

A: I’m loving working in ChatGPT. Our team is so creative in figuring out ways it can help us maximize our time, it’s a fun environment to work in. I learn something new every day about it.

Q: What qualities do you believe are essential for fostering a positive workplace culture?

A: Authenticity: Being genuine and true to oneself fosters trust and openness among team members.

Community Engagement: Actively participating in and connecting with the local community helps build a sense of belonging and shared purpose.

Cultural Celebration: Recognizing and celebrating diverse cultures and contributions enriches the workplace and strengthens community ties.

Emma Recommends

“Bowling Alone” by Robert D. Putnam
“The Anxious Generation” by Jonathan Haidt
“The Art of Community” by Charles H. Vogl

Follow Folkways

folkways.org
Facebook | /wearefolkways
Instagram | @wearefolkways

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Brady is the Editorial Director at Spotlight Media in Fargo, ND.