About Calli
Calli Adamson Bakken is an expert in employer brands. After 15 years in human resources and HR tech, she is taking a leap of faith into uncharted waters—her company, Wiggle Work, is on a mission to make workplace childcare exciting and approachable. No stranger to disrupting HR, Calli leads the DisruptHR event in Minneapolis/St. Paul and hosts a weekly LinkedIn Live, HR Breakfast USA, with her friends Sam Eaton and Toby Kheng. When she’s not working you can find her walking her westies F. Scott and Zelda, educating on life as an axolotl owner, or simply soaking in family life with her husband and four-year-old son.
Q: What will you be speaking about at DisruptHR?
A: I will be speaking about how we can better support our employees with young families.
Q: Why are you passionate about this topic?
A: The family life hit hard and fast. My first day post maternity leave fell halfway through the initial two-week COVID shutdown. To complicate matters, we were just scratching the surface of health concerns that led to a very uncomfortable and unhappy baby. Fast forward four years, we are in a great spot but my eyes have been opened to the challenges parents face as they manage their family, career, and stressors relating to each.
Q: What general business advice do you have for readers out there?
A: Your employees are your most valuable differentiator. When you create an environment where they feel valued and invested in, you will be amazed at what is possible.
Q: Can you share a specific experience that has significantly shaped your career?
A: It’s hard to think of one specific experience. I often refer to myself as a builder because most of the positions I’ve held didn’t exist before I held them. Now that I’m embarking on my own entrepreneurial journey, this feels like the most significant opportunity that I don’t take for granted.
Q: How do you stay motivated and inspired in your professional journey?
A: Impact is my most significant motivator. Reflecting back on how I fell into HR, it makes a lot of sense. FOUNDER, WIGGLE WORK I realized that if I can help shape a workplace where people feel good, productive, and accomplish amazing things, then I’ve contributed to something really meaningful.





