Leora Hillman, Marketing Specialist, Moore Holding Company

Written by: mag mag

Tell us about yourself.

I am an Idaho girl living in the prairie. My husband and I relocated our family to Fargo seven years ago and we absolutely love that we get to call the area our home. While I have to say my heart belongs in the mountains, I have grown to love the prairie and grasslands and love exploring the unique beauty of North Dakota. My husband and I have three children who keep us busy. As a family, we love being outside (when it’s warm), exploring North Dakota and generally just being together! When I have spare time, I love baking and trying new recipes. I really enjoy reading and am always looking for new recommendations.

I have been working on the marketing team at Moore Holding for the past eight months and I absolutely love it. Prior to this, I had experience working in orthodontic offices as an assistant and treatment coordinator. It was during my time working as a treatment coordinator and running a lot of marketing efforts for a burgeoning new office that I fell in love with marketing and knew that was what I wanted to make my career in.

For me, marketing is all about creating relationships and experiences. I absolutely love finding ways to connect with our clients and engage with them in a way that will build lasting relationships.

Who are some people who have been influential in your journey and why?

I am fortunate to have had many people who have had a strong impact on my journey. This is a difficult question for me as I have been surrounded by amazing people. I cherish each of my experiences because they have made me who I am. I am so lucky to have amazing friends who are strong women and leaders in their own lives. I love learning from them and having a culture of support with them. Most importantly, I absolutely wouldn’t be where I am today without my husband who is always supportive, and my kids who are my biggest cheerleaders.

What drives you?

I am definitely a goal-driven individual. I am the type of person who sets goals and thoroughly plans them, sometimes to a fault. I gain great satisfaction from checking off my list and enjoying the rewards of hard work and effort.

What are some important lessons you have learned in your lifetime?

Two important lessons I have learned are first to give time to the things that need it. We often talk about work-life balance and try to fit everything into perfectly molded boxes. Unfortunately, life doesn’t fit in perfect molds. Sometimes your career needs the most attention, other times its family, or even just personal attention is needed. I am continuing to learn that I need to give time to what is necessary. Everything will be taken care of but only if I give attention when needed. The second thing I have learned is to love the journey. I don’t say this in a “rose-colored glasses, everything is awesome” sort of way, but rather embracing the seasons you are in. I truly cherish the experiences I have had because they have shaped me into the person I am. Even hard seasons have led me to today and for that I am grateful.

What is your dream job and why?

I know I have found my niche in marketing, and I absolutely love what I do. I think if I were to pick my dream job, I would love to manage conferences and events on a large scale.

Do you have any book or podcast recommendations for our readers?

Now, this is a toughie! There are really so many to choose from! Since this is a professional interview, I should mention Jon Gordon’s work. I found his book “Positive Leadership” to be impactful and his podcast is insightful as well. Jon Gordon brings an authentic approach to his work and makes growth feel achievable.

The mom in me would be remiss if I didn’t also mention the book “Tomorrow I’ll Be Brave” by Jessica Hishce. This is such a simple book but I loved reading it with my little ones. It’s a gentle reminder that you do not have to be everything every day.

What are you hoping to gain from the United Way 35 Under 35 Women’s Leadership Program?

I feel so fortunate to be a part of the 2023 class for the United Way 35 Under 35 Women’s Leadership Program. I am in awe of the wonderful women I get to interact with and learn from. Each woman is strong and amazing and brings so much to our time together. I hope to continue to grow as a leader through my time in this program. I am also very excited to have a strong network through the community.

What do you think can be improved in our community?

Having lived in several places across the country, I really feel like we have a top-notch community. There are so many opportunities brought to our area just by the generosity of our people. It’s heartwarming to hear of the love and support people find by being here. I know one area I would love to see expanded is support for first-generation college students. I have spoken to a number of young people within our community who feel as though education or even workforce training is not within reach for them. This can be due to financial circumstances, family support or even just the confidence within themselves. I would love to see more intentional efforts to help individuals understand their opportunities and have the tools and support system to really succeed.

What do you think can be improved in our business community?

Again, I reiterate that I absolutely love our community and culture in the Fargo area. The business community is no exception. One of my favorite times of the year is Giving Hearts. I love watching the business rally together to support our community. I have also been impressed with the events I have attended that bring various businesses together to network and learn from and with each other. If I had something I would love to see more of, it would be more opportunities to network and connect with other businesses. At the end of the day, we all have a part to play to keep our community strong and what better opportunity than to have a strong network across the many different businesses we have in the community?

What are some of your passions outside of work?

I have always wanted to have a large garden full of flowers and vegetables. I was not, however, blessed with a green thumb, but I still love to try! I really enjoy getting outside and being active. I also really like photography and taking pictures.

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