What Fargo business owners are reading

Written by: Ryan Koehler

Whether you own a restaurant, manage a small team of Millennials, or just started an online clothing boutique, these are five essential books that Fargo business owners want you to add to your reading list.

Book summaries from Amazon

Fargo Business Owners Reading_Book 1

A Proven Way to Boost Morale and Improve Results 

In this engrossing parable, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Across the street from her office is Seattle’s very real Pike Place Fish Market—world famous and wildly successful thanks to its fun, bustling, joyful atmosphere and customer service.

By applying ingeniously simple lessons learned from the actual Pike Place fishmongers, our manager learns how to energize those who report to her and effect an astonishing transformation in her workplace.

Addressing today’s work issues, including employee retention and burnout, with an engaging metaphor and an appealing message that applies to any sector of any organization, “Fish!” offers wisdom that is easy to grasp, instantly applicable, and profound—the hallmarks of a true classic.

Fargo Business Owners Reading_Book 2

Rocket Fuel
The One Essential Combination That Will Get You More of What You Want from Your Business

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.

From the author of the bestselling “Traction,” “Rocket Fuel” details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, “Rocket Fuel” also features assessments so that you’re able to determine whether you’re a Visionary or an Integrator.

Fargo Business Owners Reading_Book 3

The Power of Your Subconscious Mind
Unlock Your Master Key to Success

In The Power of Your Subconscious Mind, Dr. Joseph Murphy gives you the tools you will need to unlock the awesome powers of your subconscious mind. You can improve your relationships, your finances, your physical well-being. Once you learn how to use this unbelievably powerful force, there is nothing you will not be able to accomplish. Join the millions of people who have already unlocked the power of their subconscious minds.

Fargo Business Owners Reading_Book 4

Why We Buy
The Science of Shopping

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes, as well as the globalization of retail in the world’s emerging markets.

“Why We Buy” is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Fargo Business Owners Reading_Book 5

The Question Behind the Question: Practicing Personal Accountability at Work and in Life

“QBQ! The Question Behind the Question” addresses the most important issue in business and society today: personal accountability.

The lack of personal accountability has resulted in an epidemic of blame, complaining and procrastination. No organization or individual can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability.

The solution involves an entirely new approach. We can no longer ask, “Who dropped the ball?”, “Why can’t they do their work properly?” or “Why do we have to go through all these changes?” Instead, every individual has to ask the question behind the question: “How can I improve this situation?”, “What can I contribute?” and “How can I make a difference?”

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